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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Innovationsakzeptanz"
~subject:"Internet"
~subject:"Konsumentenverhalten"
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Innovationsakzeptanz
Internet
Konsumentenverhalten
Social Web
143
Social web
143
Internet marketing
63
Online-Marketing
63
Consumer behaviour
54
social media
51
Social network
25
Soziales Netzwerk
25
Beziehungsmarketing
24
Relationship marketing
24
Online retailing
23
Online-Handel
23
Viral marketing
23
Virales Marketing
23
E-commerce
22
Electronic Commerce
22
Confidence
13
Vertrauen
13
Facebook
12
social networks
11
Customer integration
10
Innovation adoption
10
Innovation management
10
Innovationsmanagement
10
Kundenintegration
10
Brand image
9
Knowledge management
9
Markenimage
9
Web 2.0 technologies
9
Web 2.0-Technologien
9
Wissensmanagement
9
social media marketing
9
Bibliometrics
8
Bibliometrie
8
India
8
Indien
8
KMU
8
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60
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62
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62
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2
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English
62
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Dominic, P. D. D.
2
El Hajjar, Samer
2
Melanthiou, Yioula
2
Stockinger, Hanna
2
Abdelkhaleq, Halley
1
Abed, Salma S.
1
Acikgoz, Fulya
1
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1
Al Khasawneh, Mohammad Hamdi
1
Al Sharaideh, Farah
1
Al-Dwairi, Radwan
1
Al-Dwairi, Radwan Moh'd
1
Alipour, Sima
1
Almadhoun, Nour M.
1
Alturas, Bráulio
1
Amalanathan, Anthoniraj
1
Angell, Ian O.
1
Anouncia, S. Margret
1
Antikainen, Maria
1
Argila-Irurita, Ana
1
Arif, Imtiaz
1
Arminen, Heli
1
Arroyo-Cañada, Francisco-Javier
1
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1
Asgharinajib, Maryam
1
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1
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1
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1
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1
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1
Becker, Kip
1
Bhatt, Vivek
1
Binh Giang Nguyen
1
Brown, Cheryl O.
1
Chandrakumar, T.
1
Chang, Victor
1
Coelho, Joana
1
Costa, Sara Morgado da
1
Dash, Manoj Kumar
1
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1
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International journal of business information systems : IJBIS
International journal of technology marketing : IJTMkt
Journal of business research : JBR
218
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Technological forecasting & social change : an international journal
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
The journal of product & brand management
56
Journal of marketing communications
50
Journal of internet commerce
48
Journal of promotion management : innovations in planning and applied research
48
International journal of advertising : the review of marketing communications
46
Psychology & marketing
44
International journal of electronic marketing and retailing : IJEMR
41
Journal of electronic commerce research : JECR
40
Journal of management information systems : JMIS
40
International journal of consumer studies
39
The journal of brand management : an international journal
39
Information systems research : ISR
38
Electronic commerce research
35
Journal of marketing management : MM
35
Cogent business & management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of hospitality management
31
Journal of marketing
31
Journal of travel and tourism marketing
30
International journal of electronic commerce : IJEC
29
Tourism management : research, policies, practice
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Asia Pacific journal of marketing and logistics
27
Marketing intelligence & planning
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Journal of fashion marketing and management
26
Journal of the Academy of Marketing Science
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
62
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1
The study of PGP web of trust based on social network analysis
Chang, Victor
;
Xiao, Lina
;
Nikiforova, Anastasija
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 285-302
Persistent link: https://www.econbiz.de/10014437147
Saved in:
2
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
3
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
4
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
5
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
6
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
7
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
8
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
9
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
10
Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh
;
Rajak, Binod Kumar
;
Paliwal, Minakshi
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
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