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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of business research : JBR"
~subject:"Customer integration"
~subject:"Viral marketing"
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Customer integration
Viral marketing
Social Web
536
Social web
536
Consumer behaviour
379
Konsumentenverhalten
379
Internet marketing
246
Online-Marketing
246
Welt
210
World
210
Brand management
129
Markenführung
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Relationship marketing
125
Beziehungsmarketing
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Social media
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Online retailing
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Online-Handel
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Virales Marketing
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Filieri, Raffaele
5
Ranaweera, Chatura
4
Harrigan, Paul
3
Jayawardhena, Chanaka
3
Veloutsou, Cleopatra
3
Azer, Jaylan
2
Black, Iain
2
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Hajli, Nick
2
Kunz, Werner
2
Leonhardt, James M.
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Lim, Weng Marc
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Liu, Hongfei
2
Mariani, Marcello M.
2
Mattila, Pekka
2
Osburg, Victoria-Sophie
2
Peng, Ling
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Teng, Lefa
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Wang, Fang
2
Wang, Yichuan
2
Weijo, Henri
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Yang, Morgan X.
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Yoganathan, Vignesh
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Abouk, Rahi
1
Acikgoz, Fulya
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Ackfeldt, Anna-Lena
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Ahmed, Pervaiz Khalid
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Al-Dwairi, Radwan Moh'd
1
AlRabiah, Sara
1
Alghamdi, Ahmad Mohammad
1
Alguezaui, Salma
1
Ali, Md. Yunus
1
Alipour, Sima
1
Aloini, Davide
1
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International journal of business information systems : IJBIS
Journal of business research : JBR
Journal of retailing and consumer services
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of internet marketing and advertising : IJIMA
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
International journal of hospitality management
39
Journal of marketing communications
38
Tourism management : research, policies, practice
38
Information systems research : ISR
35
Journal of management information systems : JMIS
32
Technological forecasting & social change : an international journal
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of marketing
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
International journal of electronic marketing and retailing : IJEMR
24
Psychology & marketing
24
International journal of advertising : the review of marketing communications
23
Journal of marketing management : MM
23
The journal of product & brand management
23
Electronic commerce research
22
International journal of advertising : the quarterly review of marketing communications
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of electronic commerce research : JECR
21
Journal of promotion management : innovations in planning and applied research
21
Journal of travel and tourism marketing
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
International journal of contemporary hospitality management
20
International journal of technology marketing : IJTMkt
19
Journal of internet commerce
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of hospitality marketing & management
18
Journal of strategic marketing
17
Business horizons
16
Journal of marketing research : JMR
15
SpringerLink / Bücher
15
The journal of brand management : an international journal
15
International journal of consumer studies
14
Journal of global marketing
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
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ECONIS (ZBW)
151
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1
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10
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151
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
5
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
6
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
7
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
8
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
9
The impact of electronic word-of-mouth on patients' choices in online health communities : a cross-media perspective
Shan, Wei
;
Wang, Jiaxuan
;
Shi, Xiaoxiao
;
Evans, Richard D.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014547922
Saved in:
10
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
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