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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of business research : JBR"
~subject:"Viral marketing"
~subject:"Virtual reality"
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Viral marketing
Virtual reality
Social Web
515
Social web
515
Consumer behaviour
356
Konsumentenverhalten
356
Internet marketing
242
Online-Marketing
242
Welt
203
World
203
Brand management
127
Markenführung
127
Relationship marketing
121
Beziehungsmarketing
120
Social media
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Online retailing
106
Online-Handel
106
Virales Marketing
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Internet
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Innovation
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Globalization
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Customer integration
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Kundenintegration
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Virtuelle Realität
48
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Western countries
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Ranaweera, Chatura
4
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Reijmersdal, Eva A. van
3
Azer, Jaylan
2
Barhorst, Jennifer Brannon
2
Behl, Abhishek
2
Bigné Alcañiz, J. Enrique
2
Cowan, Kirsten
2
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Ibáñez-Sánchez, Sergio
2
Javornik, Ana
2
Jayawardhena, Chanaka
2
Kunz, Werner
2
Lee, Seung Hwan Mark
2
Lim, Weng Marc
2
Loureiro, Sandra Maria Correia
2
Marder, Ben
2
McLean, Graeme J.
2
Meißner, Martin
2
Orús, Carlos
2
Peng, Ling
2
Pfeiffer, Jella
2
Pfeiffer, Thies
2
Teng, Lefa
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Torrecilla, Carmen
2
Wang, Fang
2
Acikgoz, Fulya
1
Adler, Jost
1
Ahmed, Pervaiz Khalid
1
Aiello, Gaetano
1
Al-Dwairi, Radwan Moh'd
1
Al-Gharaibeh, Jafar
1
Al-Sharif, Ziad A.
1
AlRabiah, Sara
1
Alcañiz, Mariano
1
Alghamdi, Ahmad Mohammad
1
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International journal of business information systems : IJBIS
Journal of business research : JBR
Journal of retailing and consumer services
91
Tourism management : research, policies, practice
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of hospitality management
42
Information systems research : ISR
41
Psychology & marketing
39
Technological forecasting & social change : an international journal
39
Journal of marketing communications
37
Journal of management information systems : JMIS
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of networking and virtual organisations : IJNVO
28
Journal of marketing management : MM
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Electronic commerce research
27
International journal of electronic marketing and retailing : IJEMR
27
Business horizons
26
International journal of advertising : the review of marketing communications
26
Journal of electronic commerce research : JECR
25
Journal of promotion management : innovations in planning and applied research
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Management information systems : mis quarterly
24
International journal of advertising : the quarterly review of marketing communications
23
Journal of marketing
23
Journal of internet commerce
22
International journal of contemporary hospitality management
21
Journal of travel and tourism marketing
21
SpringerLink / Bücher
21
International journal of consumer studies
20
International journal of technology marketing : IJTMkt
20
Journal of hospitality marketing & management
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Springer eBook Collection
19
The journal of product & brand management
19
Virtual environments for corporate education : employee learning and solutions
17
International journal of product development : IJPD
16
International journal of production research
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
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ECONIS (ZBW)
146
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146
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
3
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
4
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
5
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
6
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
7
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
8
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
9
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
10
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
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