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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Online community"
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Konsumentenverhalten
Social Web
189
Social web
189
Internet marketing
91
Online-Marketing
91
Consumer behaviour
88
Viral marketing
46
Virales Marketing
46
Beziehungsmarketing
40
Relationship marketing
40
Social media
39
social media
36
Social network
31
Soziales Netzwerk
31
Brand management
30
Markenführung
30
Brand image
25
E-commerce
25
Electronic Commerce
25
Markenimage
25
Online retailing
25
Online-Handel
25
Facebook
14
Brand
12
Customer integration
12
Kundenintegration
12
Markenartikel
12
Advertising effects
11
Confidence
11
Social relations
11
Soziale Beziehungen
11
Vertrauen
11
Werbewirkung
11
Emotion
9
Internet
9
Knowledge management
9
Web 2.0 technologies
9
Web 2.0-Technologien
9
Data protection
8
Datenschutz
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Eigenraam, Anniek W.
3
Labrecque, Lauren I.
3
Verlegh, Peeter
3
Bernritter, Stefan F.
2
Eelen, Jiska
2
Grisaffe, Douglas B.
2
Hennig-Thurau, Thorsten
2
Hofacker, Charles F.
2
Hoffman, Donna L.
2
Hollebeek, Linda D.
2
Kübler, Raoul
2
Novak, Thomas P.
2
Pauwels, Koen
2
VanMeter, Rebecca A.
2
Willemsen, Lotte M.
2
Aa, Eva P. van der
1
Abed, Salma S.
1
Abhishek, Vibhanshu
1
Aggarwal, Vaneeta
1
Al-Dwairi, Radwan
1
Al-Dwairi, Radwan Moh'd
1
Aleti, Torgeir
1
Alipour, Sima
1
Allen, Alexis M.
1
Almadhoun, Nour M.
1
Almeida, Stefânia Ordovás de
1
Amalanathan, Anthoniraj
1
Andrews, Michelle
1
Anouncia, S. Margret
1
Arif, Imtiaz
1
Arminen, Heli
1
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1
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1
Bacile, Todd J.
1
Baharum Baharudin
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Bart, Yakov
1
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International journal of business information systems : IJBIS
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
Information systems research : ISR
31
Journal of marketing management : MM
31
Electronic commerce research
30
Journal of marketing
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
88
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1
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
2
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
3
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
4
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
5
Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh
;
Rajak, Binod Kumar
;
Paliwal, Minakshi
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
Saved in:
6
Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups
Rosario, Ana Babić
;
Russell, Cristel Antonia
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 54-89
Persistent link: https://www.econbiz.de/10013397507
Saved in:
7
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
8
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
9
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
10
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
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