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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Marketing intelligence & planning"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
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Innovationsakzeptanz
Konsumentenverhalten
Social Web
127
Social web
127
Internet marketing
61
Online-Marketing
61
Consumer behaviour
50
Beziehungsmarketing
32
Relationship marketing
32
social media
32
E-commerce
24
Electronic Commerce
24
Online retailing
24
Online-Handel
24
Social network
23
Soziales Netzwerk
23
Brand management
17
Markenführung
17
Viral marketing
17
Virales Marketing
17
Brand image
13
Markenimage
13
Social media
13
Facebook
11
Confidence
10
Internet
10
Vertrauen
10
Advertising effects
8
Customer integration
8
Knowledge management
8
Kundenintegration
8
Web 2.0 technologies
8
Web 2.0-Technologien
8
Website
8
Werbewirkung
8
Wissensmanagement
8
social networks
8
Bibliometrics
7
Bibliometrie
7
Brand
7
Knowledge transfer
7
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52
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52
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English
52
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Abed, Salma S.
1
Abubakar, Abubakar Mohammed
1
Aggarwal, Vaneeta
1
Ahmed, Riaz Uddin
1
Al-Dwairi, Radwan
1
Al-Dwairi, Radwan Moh'd
1
Alipour, Sima
1
Almadhoun, Nour M.
1
Alwi, Sharifah
1
Amalanathan, Anthoniraj
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Anouncia, S. Margret
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1
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1
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1
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1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Ballantine, Paul W.
1
Bartsch, Silke
1
Beverland, Michael
1
Bhatt, Vivek
1
Binh Giang Nguyen
1
Bogoevska-Gavrilova, Irena
1
Chandrakumar, T.
1
Chaudhary, Harish
1
Chauhan, Anurag
1
Ciunova-Shuleska, Anita
1
Dash, Manoj Kumar
1
Dashti, Mehdi
1
Dobele, Angela
1
Dolatabadi, Hossein Rezaei
1
Dominic, P. D. D.
1
Dwivedi, Yogesh Kumar
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Farhat, Kashif
1
Farrelly, Francis
1
Fernando, Angeline Gautami
1
France, Cassandra
1
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International journal of business information systems : IJBIS
Marketing intelligence & planning
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
48
Journal of marketing communications
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
43
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
39
The journal of brand management : an international journal
39
Journal of management information systems : JMIS
36
Cogent business & management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of marketing management : MM
32
Electronic commerce research
31
Information systems research : ISR
31
International journal of hospitality management
31
Journal of marketing
31
International journal of technology marketing : IJTMkt
30
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of the Academy of Marketing Science
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
22
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ECONIS (ZBW)
52
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
3
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
4
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
5
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
6
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
7
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
8
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
9
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
10
Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh
;
Rajak, Binod Kumar
;
Paliwal, Minakshi
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
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