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~isPartOf:"International journal of business information systems : IJBIS"
~source:"econis"
~subject:"Mobile Marketing"
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Mobile Marketing
Mobile phone
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Mobiltelefon
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Mobile communications
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Mobilkommunikation
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Consumer behaviour
10
Konsumentenverhalten
10
Mobile Business
6
Mobile business
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Innovation adoption
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Innovationsakzeptanz
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Data security
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Datensicherheit
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Electronic money
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Elektronisches Geld
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Mobile Anwendung
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Mobile application
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Advertising
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Advertising effects
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Electronic Banking
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India
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Indien
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Internet marketing
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Mobile marketing
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Online-Marketing
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SMS advertising
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TAM
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Virales Marketing
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mobile marketing
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Al Khasawneh, Mohammad Hamdi
1
Mahdi Shadkam
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Shuhaiber, Ahmed
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International journal of business information systems : IJBIS
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
BestMasters
2
Business horizons
2
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing communications
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SpringerLink / Bücher
2
The marketing review
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research series (AEBR)
1
Advertising, promotion, and new media
1
Always learning
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business applications and computational intelligence
1
Business education & accreditation : BEA
1
CES working papers
1
Direct marketing : an international journal
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Handbook of research on mobile marketing management
1
Information systems research : ISR
1
International journal of business and systems research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of information technology and management : IJITM
1
International journal of technology marketing : IJTMkt
1
Inventi impact: retailing & consumer services
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ECONIS (ZBW)
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Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
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2
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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