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~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Beziehungsmarketing"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
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Beziehungsmarketing
Innovationsakzeptanz
Konsumentenverhalten
Social Web
84
Social web
84
social media
32
Internet marketing
29
Online-Marketing
29
Consumer behaviour
25
Social network
21
Soziales Netzwerk
21
E-commerce
18
Electronic Commerce
18
Online retailing
18
Online-Handel
18
Relationship marketing
14
Viral marketing
12
Virales Marketing
12
Confidence
9
Vertrauen
9
Knowledge management
8
Wissensmanagement
8
social networks
8
Facebook
7
Internet
7
Knowledge transfer
7
Wissenstransfer
7
Information technology
6
Informationstechnik
6
Innovation adoption
6
Web 2.0 technologies
6
Web 2.0-Technologien
6
e-commerce
6
Bibliometrics
5
Bibliometrie
5
Data Mining
5
Data mining
5
Website
5
customer relationship management
5
knowledge sharing
5
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35
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35
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English
35
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Smith, Alan D.
2
Abed, Salma S.
1
Aboalganam, Khalid M.
1
Aggarwal, Vaneeta
1
Ahmad, Suhel
1
Al-Dwairi, Radwan
1
Al-Dwairi, Radwan Moh'd
1
Al-Shawabkeh, Abdallah
1
Alhijawi, Bushra
1
Alipour, Sima
1
Almadhoun, Nour M.
1
Amalanathan, Anthoniraj
1
Anouncia, S. Margret
1
Arif, Imtiaz
1
Arminen, Heli
1
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1
Aslam, Wajeeha
1
Awad, Hussain A. H.
1
Baharum Baharudin
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bhatt, Vivek
1
Binh Giang Nguyen
1
Budiardjo, Eko K.
1
Chandrakumar, T.
1
Dash, Manoj Kumar
1
Dashti, Mehdi
1
Dolatabadi, Hossein Rezaei
1
Dominic, P. D. D.
1
Douglass, Hourya
1
Dwivedi, Yogesh Kumar
1
Farhat, Kashif
1
Ghosh, Biswadip
1
Gupta, Rashik
1
Ha Nguyen Thi Thu
1
Handayani, Putu Wuri
1
Harb, Yousra
1
Hidayanto, Achmad Nizar
1
Ho, Ree
1
Javadi, Mohammad Hossein Moshref
1
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Published in...
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International journal of business information systems : IJBIS
Journal of business research : JBR
242
Journal of retailing and consumer services
179
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Technological forecasting & social change : an international journal
68
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
56
Journal of marketing communications
54
Journal of internet commerce
53
Psychology & marketing
49
International journal of electronic marketing and retailing : IJEMR
48
International journal of advertising : the review of marketing communications
46
The journal of brand management : an international journal
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of electronic commerce research : JECR
40
International journal of consumer studies
39
Journal of strategic marketing
39
Journal of management information systems : JMIS
38
International journal of hospitality management
37
Journal of marketing
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Cogent business & management
36
Electronic commerce research
35
Information systems research : ISR
34
International journal of technology marketing : IJTMkt
34
International journal of electronic commerce : IJEC
33
Journal of marketing management : MM
33
Journal of travel and tourism marketing
32
Marketing intelligence & planning
32
Tourism management : research, policies, practice
32
Business horizons
30
Asia Pacific journal of marketing and logistics
29
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
International journal of contemporary hospitality management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
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Source
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ECONIS (ZBW)
35
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1
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
2
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
3
Consumer engagement behaviour over time on fitness tracker Facebook brand pages : effect of post characteristics, message appeals and marketing promotions
Thomas, Sujo
;
Kureshi, Sonal
;
Bhatt, Vivek
;
Yagnik, Arpan
- In:
International journal of business information systems : …
43
(
2023
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10014312805
Saved in:
4
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Saved in:
5
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
6
Impact of social media marketing on consumer consciousness and purchase of durable products
Sumanjeet Singh
;
Rajak, Binod Kumar
;
Paliwal, Minakshi
- In:
International journal of business information systems : …
43
(
2023
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014307399
Saved in:
7
Consumer's perception of digital transactions in India : sentiment analysis using R
Chandrakumar, T.
;
Parthasarathy, Sudhaman
;
Sridevi, S.
; …
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10013460298
Saved in:
8
Factors affecting the use of social networks as a customer relationship management tool
Nuseir, Mohammed T.
;
Al-Shawabkeh, Abdallah
;
Leibfried, …
- In:
International journal of business information systems : …
38
(
2021
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10012695172
Saved in:
9
Customer sentiment towards freebies in telecom sector : a social media mining approach
Ahmad, Suhel
;
Srivastava, Alpana
;
Sharma, Seema
- In:
International journal of business information systems : …
38
(
2021
)
2
,
pp. 240-253
Persistent link: https://www.econbiz.de/10012695202
Saved in:
10
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 303-326
Persistent link: https://www.econbiz.de/10012506902
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