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~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Marketing management"
~subject:"Marketingmanagement"
~subject:"Mobile Business"
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Marketing management
Marketingmanagement
Mobile Business
Advertising
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Advertising effects
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Internet marketing
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Konsumentenverhalten
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Mobile Marketing
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Mobile business
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SMS advertising
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Werbewirkung
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mobile marketing
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Innovation adoption
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SMS messages
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TRA
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ads
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advertising
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consumer acceptance
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Al Khasawneh, Mohammad Hamdi
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Mahdi Shadkam
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Shuhaiber, Ahmed
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International journal of business information systems : IJBIS
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of internet marketing and advertising : IJIMA
6
Handbook of research on mobile marketing management
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of retailing and consumer services
5
SpringerLink / Bücher
5
Business horizons
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Electronic markets : the international journal on networked business
2
Gabler Edition Wissenschaft
2
Information systems research : ISR
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of global marketing
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Kundenmanagement & Electronic Commerce
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Wirtschaftswissenschaft
2
#RideTheMobileTsunami
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research (AEBR) book series
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Apps management and e-commerce transactions in real-time
1
Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Ausgewählte Studien des ECC-Handel
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Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising : empirical evidence using SEM-PLS
Al Khasawneh, Mohammad Hamdi
;
Shuhaiber, Ahmed
- In:
International journal of business information systems : …
27
(
2018
)
3
,
pp. 298-330
Persistent link: https://www.econbiz.de/10011849506
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2
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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