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~isPartOf:"International journal of business innovation and research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Rajagopal"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Social behaviour"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Konsumentenverhalten
Social behaviour
Consumer behaviour
9
Mexico
5
Mexiko
5
Advertising effects
3
Werbewirkung
3
Brand
2
Brand image
2
CSR
2
Cognition
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Emotion
2
Erneuerbare Energie
2
India
2
Indien
2
Kognition
2
Markenartikel
2
Markenimage
2
Renewable energy
2
consumer behaviour
2
corporate social responsibility
2
Advertising
1
Brand management
1
Cognitive appeal
1
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1
Decision
1
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1
E-commerce
1
Ehrenamtliche Arbeit
1
Einzelhandel
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1
Emerging economies
1
Emotional appeal
1
Entscheidung
1
Environmental consciousness
1
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1
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1
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Article in journal
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Bulgarian
English
Spanish
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Rajagopal
Septianto, Felix
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Dominic, P. D. D.
3
Drolet, Aimee
3
Hemalatha, M.
3
Mishra, Sita
3
Reyes-Mercado, Pável
3
Rishi, Bikramjit
3
Schmitt, Bernd
3
Sivakumar, V. J.
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chaudhary, Monica
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Gupta, Ashish
2
Haws, Kelly L.
2
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International journal of business innovation and research
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
18
Journal of business research : JBR
11
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising
2
Journal of business ethics : JBE
2
Journal of transnational management : the official journal of the International Management Development Association
2
Marketing intelligence & planning
2
Australasian marketing journal
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
Global business & economics review
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
9
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1
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9
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1
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
2
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
3
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
4
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
5
Research framework for analysing consumerism in Mexico towards renewable energy products
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011545384
Saved in:
6
Consumer preferences for green power in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010400537
Saved in:
7
Cognitive associations between advertising and brand response among consumers in Mexico
Rajagopal
- In:
International journal of business innovation and research
6
(
2012
)
6
,
pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
Saved in:
8
Analytical frameworks for measuring the effects of cognitive factors in buying decisions
Rajagopal
- In:
International journal of business innovation and research
5
(
2011
)
6
,
pp. 685-703
Persistent link: https://www.econbiz.de/10009388775
Saved in:
9
Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
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