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~isPartOf:"International journal of business innovation and research"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Rajagopal"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Social behaviour"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Konsumentenverhalten
Social behaviour
Consumer behaviour
7
Mexico
5
Mexiko
5
Brand
2
Brand image
2
CSR
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Erneuerbare Energie
2
India
2
Indien
2
Markenartikel
2
Markenimage
2
Renewable energy
2
consumer behaviour
2
corporate social responsibility
2
Advertising effects
1
Brand management
1
Cognition
1
Decision
1
Distribution channel
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Emerging economies
1
Entscheidung
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Environmental consciousness
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1
Innovation
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Innovationsakzeptanz
1
Innovationsmanagement
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Knowledge transfer
1
Kognition
1
Leadership style
1
Markenführung
1
Marketing theory
1
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Article in journal
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7
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Bulgarian
English
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Rajagopal
Septianto, Felix
Dominic, P. D. D.
3
Hemalatha, M.
3
Mishra, Sita
3
Reyes-Mercado, Pável
3
Rishi, Bikramjit
3
Sivakumar, V. J.
3
Chaudhary, Monica
2
Gupta, Ashish
2
Jacob, Jayanth
2
Rajendran, G.
2
Ranjbarian, Bahram
2
Smith, Alan D.
2
Thanigan, Jayanthi
2
Velmurugan, Manivannan Senthil
2
Velmurugan, Masa Sakthi
2
Abdi, Abdi La
1
Abdullah, Weka Gusmiarty
1
Adityan, H.
1
Agrawal, Rajat
1
Ahmad Kamil Bin Mahmood
1
Al Zahrani, Abdullah
1
Al-Hawary, Sulieman Ibraheem Shelash
1
Al-Mamun, Abdullah
1
Alavi, Shirin
1
Ali, Sadia Samar
1
Alvandi, Mohsen
1
Anadol, Yaprak
1
Anand, S. Joseph Jeya
1
Anuradha, A.
1
Apiradee Wongkitrungrueng
1
Arunkumar, Sivakumar
1
Azad, Naser
1
Babu, A. Subash
1
Baka, La Rianda
1
Baka, Wa Kuasa
1
Bhardwaj, Preshth
1
Bharti, Kumkum
1
Broučková, Iveta
1
Cahyono, Edi
1
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International journal of business innovation and research
Journal of retailing and consumer services
18
Journal of business research : JBR
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Journal of transnational management : the official journal of the International Management Development Association
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Global business & economics review
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
International marketing review
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
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Source
All
ECONIS (ZBW)
7
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1
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
2
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
3
Research framework for analysing consumerism in Mexico towards renewable energy products
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011545384
Saved in:
4
Consumer preferences for green power in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010400537
Saved in:
5
Cognitive associations between advertising and brand response among consumers in Mexico
Rajagopal
- In:
International journal of business innovation and research
6
(
2012
)
6
,
pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
Saved in:
6
Analytical frameworks for measuring the effects of cognitive factors in buying decisions
Rajagopal
- In:
International journal of business innovation and research
5
(
2011
)
6
,
pp. 685-703
Persistent link: https://www.econbiz.de/10009388775
Saved in:
7
Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
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