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~isPartOf:"International journal of comparative management"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand"
~subject:"Comparative advertising"
~subject:"Sprache"
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Comparative advertising
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Advertising effects
63
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42
Advertising
34
Werbung
33
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Hornikx, Jos
2
Meurs, Frank van
2
Barone, Michael J.
1
Fazli-Salehi, Reza
1
Fitzsimons, Gavan J.
1
Hilberink-Schulpen, Béryl
1
Hof, Robert-Jan
1
Jewell, Robert D.
1
Kalro, Arti D.
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1
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1
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1
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1
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1
Sivakumaran, Bharadhwaj
1
Srivastava, R. K.
1
Torres, Ivonne M.
1
Xue, Fei
1
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1
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International journal of comparative management
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of business research : JBR
34
The journal of product & brand management
24
Journal of marketing communications
20
International journal of advertising : the quarterly review of marketing communications
17
International journal of advertising : the review of marketing communications
17
Journal of promotion management : JPM
17
Journal of advertising : official publication of the American Academy of Advertising
16
The journal of brand management : an international journal
15
Journal of advertising research
14
Journal of retailing and consumer services
13
Psychology & marketing
12
Marketing letters : a journal of research in marketing
11
Journal of the Academy of Marketing Science
8
Marketing : ZFP ; journal of research and management
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
Journal of global fashion marketing : JGfM
4
Journal of global marketing
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
European research studies
3
International journal of consumer studies
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
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ECONIS (ZBW)
11
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1
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10
of
11
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date (newest first)
date (oldest first)
1
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
2
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
3
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
4
The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
Saved in:
5
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
6
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
7
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
8
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
9
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
10
How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10009682424
Saved in:
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