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~isPartOf:"International journal of comparative management"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand image"
~subject:"Brand"
~subject:"Comparative advertising"
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Search: subject_exact:"Werbetest"
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Brand image
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Comparative advertising
Advertising effects
63
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42
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42
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34
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33
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Allan, David
1
Anand, Sandip
1
Bajaj, Aditi
1
Barone, Michael J.
1
Bond, Samuel D.
1
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1
Fazli-Salehi, Reza
1
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1
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1
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1
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1
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1
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1
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International journal of comparative management
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of business research : JBR
50
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
34
The journal of product & brand management
34
International journal of advertising : the review of marketing communications
33
Psychology & marketing
26
Journal of advertising research
25
Journal of promotion management : JPM
25
Journal of advertising : official publication of the American Academy of Advertising
24
The journal of brand management : an international journal
22
Journal of retailing and consumer services
21
Journal of promotion management : innovations in planning and applied research
18
International journal of internet marketing and advertising : IJIMA
16
Marketing letters : a journal of research in marketing
16
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing : ZFP ; journal of research and management
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Asia Pacific journal of marketing and logistics
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
SpringerLink / Bücher
11
Marketing intelligence & planning
10
International journal of hospitality management
9
Journal of global marketing
9
Journal of the Academy of Marketing Science
9
The journal of consumer marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of sports marketing & sponsorship
7
Journal of current issues and research in advertising : JCIRA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Journal of marketing research : JMR
6
Tourism management : research, policies, practice
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
A master class in brand planning : the timeless works of Stephen King
5
International journal of consumer studies
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
12
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date (oldest first)
1
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
3
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
4
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
5
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
6
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
7
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
8
"Seeing" the social roles of brands : how physical positioning influences brand evaluation
Huang, Xun Irene
;
Li, Xiuping
;
Zhang, Meng
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 509-514
Persistent link: https://www.econbiz.de/10010210165
Saved in:
9
How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10009682424
Saved in:
10
The role of faith in intuition, need for cognition and method of attitude formation in implicit-explicit brand attitude relationship strength
Zimmerman, Ian
;
Redker, Christopher
;
Gibson, Bryan
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10009259706
Saved in:
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