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~isPartOf:"International journal of comparative management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Comparative advertising"
~subject:"Kulturelle Identität"
~subject:"Print advertising"
~subject:"Printwerbung"
~subject:"Vergleich"
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Comparative advertising
Kulturelle Identität
Print advertising
Printwerbung
Vergleich
Advertising effects
33
Werbewirkung
33
Advertising
22
Werbung
22
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
6
Internet marketing
6
Markenführung
6
Online-Marketing
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India
5
Indien
5
USA
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United States
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Brand image
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Cultural identity
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Vergleichende Werbung
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advertising
3
purchase intention
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12
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Sivakumaran, Bharadhwaj
2
Bremser, Kerstin
1
Chang, Susan
1
Chéron, Emmanuel J.
1
Clark, Ronald A.
1
Coulter, Robin
1
Fazli-Salehi, Reza
1
Goehlich, Véronique
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Hilberink-Schulpen, Béryl
1
Joseph, Joshy
1
Kalro, Arti D.
1
Küster, Inés
1
Madadi, Rozbeh
1
Marathe, Rahul R.
1
Micu, Camelia C.
1
Mora, Elísabet
1
Morimoto, Mariko
1
Nagar, Komal
1
Nederstigt, Ulrike
1
Parker, R. Stephen
1
Pau, Rodi C.
1
Srivastava, R. K.
1
Torres, Ivonne M.
1
Walter, Nadine
1
Zúñiga, Miguel Ángel
1
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International journal of comparative management
Journal of international consumer marketing
International journal of advertising : the quarterly review of marketing communications
26
Journal of business research : JBR
17
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of marketing communications
11
European journal of marketing : EJM
10
Journal of current issues and research in advertising : JCIRA
10
Journal of global marketing
10
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
8
International journal of advertising : the review of marketing communications
7
International marketing review
6
Australasian marketing journal
5
Journal of marketing research : JMR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of promotion management : innovations in planning and applied research
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International advertising and communication : current insights and empirical findings
3
International journal of internet marketing and advertising : IJIMA
3
Journal of euromarketing
3
Journal of marketing theory and practice
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
Services marketing quarterly
3
The journal of consumer marketing
3
Advertising, promotion, and new media
2
Asia Pacific journal of marketing and logistics
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Brand management in emerging markets : theories and practice
2
Bridging the gap between advertising academia and practice
2
Cutting edge international research
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Health marketing quarterly
2
International business and economics research journal
2
International journal of business and emerging markets : IJBEM
2
Journal of fashion marketing and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
12
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12
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1
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
2
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
3
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
4
A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin
;
Walter, Nadine
;
Goehlich, Véronique
- In:
International journal of comparative management
1
(
2018
)
4
,
pp. 333-354
Persistent link: https://www.econbiz.de/10012051393
Saved in:
5
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
6
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
7
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
8
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
Saved in:
9
Consumer promotions in the Indian market
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
Saved in:
10
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
Saved in:
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