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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Subject
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Firmenimage
Herkunftsbezeichnung
Markenimage
Consumer behaviour
215
Konsumentenverhalten
215
Brand management
214
Markenführung
214
Brand image
193
Brand
84
Markenartikel
81
Beziehungsmarketing
65
Relationship marketing
65
Hotel industry
49
Hotellerie
49
Designation of origin
40
International marketing
33
Internationales Marketing
33
Customer satisfaction
32
Gastronomie
32
Kundenzufriedenheit
32
Restaurant industry
32
Brand loyalty
23
Luxury goods
23
Luxusgüter
23
Internet marketing
22
Online-Marketing
22
Dienstleistungsqualität
21
Marketing management
21
Marketingmanagement
21
Service quality
21
Social Web
21
Social web
21
Brand equity
20
Advertising effects
19
Confidence
19
Markentreue
19
Vertrauen
19
Werbewirkung
19
Emotion
18
Personality psychology
15
Persönlichkeitspsychologie
15
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Online availability
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Undetermined
138
Free
8
Type of publication
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Article
198
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
198
Systematic review
1
Übersichtsarbeit
1
Language
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English
198
Author
All
Jang, Soocheong
6
King, Ceridwyn
5
Han, Heesup
4
Hyun, Sunghyup Sean
4
Magnusson, Peter
4
Paul, Justin
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Fetscherin, Marc
3
Seo, Soobin
3
Song, Hak-jun
3
Wang, Cheng Lu
3
Wong, IpKin Anthony
3
Bhattacharjee, Debashree Roy
2
Bianchi, Constanza
2
Choe, Ja Young
2
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Foroudi, Pantea
2
Ge, Jiaye
2
Han, C. M.
2
Han, Sung Ho
2
He, Jiaxun
2
Hwang, Jinsoo
2
Japutra, Arnold
2
Jeong, EunHa
2
Kang, Juhee
2
Kim, Jinkyung Jenny
2
Lee, Seoki
2
Lee, Timothy J.
2
Moon, Byeong-joon
2
Pradhan, Debasis
2
Septianto, Felix
2
Sreejesh, S.
2
Sung, Kyongsik
2
Xiong, Lina
2
Zhang, Lu
2
Zhou, Liying
2
Aagerup, Ulf
1
Abraham, Mathew
1
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Published in...
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International journal of consumer studies
International journal of hospitality management
International marketing review
Journal of business research : JBR
502
The journal of brand management : an international journal
377
The journal of product & brand management
313
Journal of retailing and consumer services
244
Psychology & marketing
136
European journal of marketing : EJM
115
Asia Pacific journal of marketing and logistics
107
Tourism management : research, policies, practice
100
Journal of travel and tourism marketing
98
Journal of marketing communications
93
Marketing intelligence & planning
85
Journal of international consumer marketing
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
75
The journal of consumer marketing
75
Journal of strategic marketing
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing management : MM
65
Journal of global marketing
64
Journal of marketing
64
Marketing letters : a journal of research in marketing
62
Cogent business & management
59
Journal of the Academy of Marketing Science
57
The IUP journal of brand management : IJBRM
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of fashion marketing and management
55
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
50
International journal of advertising : the quarterly review of marketing communications
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Qualitative market research : an international journal
44
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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ECONIS (ZBW)
198
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1
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10
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198
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date (oldest first)
1
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
2
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
3
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
4
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
5
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
6
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
7
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
8
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
9
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
10
The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
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