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~isPartOf:"International journal of consumer studies"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~person:"Gupta, Suraksha"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Social media"
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Brand equity
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Brand management
11
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Brand
5
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5
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5
Consumer behaviour
4
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Gupta, Suraksha
Ko, Eunju
8
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8
Phau, Ian
8
Augusto, Mário Gomes
6
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6
Dawes, John
6
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5
Filieri, Raffaele
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Foroudi, Pantea
5
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Valette-Florence, Pierre
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Veloutsou, Cleopatra
5
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4
Bang, Nguyen
4
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4
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4
Koll, Oliver
4
Merrilees, Bill
4
Mrad, Mona
4
Paul, Justin
4
Rahman, Zillur
4
Roper, Stuart
4
Shukla, Paurav
4
Teck Ming Tan
4
Torres, Pedro M.
4
Tran, Trang P.
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Trinh, Giang
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Aiello, Gaetano
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Azar, Salim L.
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Casidy, Riza
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Chen, Qimei
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International journal of consumer studies
International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
2
Corporate reputation review : an international journal
1
EuroMed journal of business
1
International studies of management and organization
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Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
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1
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
2
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
3
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
4
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
5
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
6
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
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