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~isPartOf:"International journal of consumer studies"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Qualitative market research : an international journal"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Social media"
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Brand equity
Markenartikel
Marketingmanagement
Social media
Brand management
1,288
Markenführung
1,288
Consumer behaviour
920
Konsumentenverhalten
920
Brand image
739
Markenimage
739
Brand
531
Relationship marketing
347
Beziehungsmarketing
346
Social Web
235
Social web
235
Internet marketing
180
Online-Marketing
180
B-to-B-Marketing
139
Business-to-business marketing
139
Luxury goods
125
Luxusgüter
125
Marketing management
120
Einzelhandel
106
Lieferantenmanagement
106
Retail trade
106
Supplier relationship management
106
Advertising effects
98
Werbewirkung
98
Customer satisfaction
79
Kundenzufriedenheit
79
Brand loyalty
73
Customer integration
68
Kundenintegration
68
Emotion
63
Personality psychology
61
Persönlichkeitspsychologie
61
Branding
58
Confidence
57
Markentreue
57
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57
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683
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Ko, Eunju
8
Melewar, T. C.
8
Phau, Ian
8
Augusto, Mário Gomes
6
Baumgarth, Carsten
6
Dawes, John
6
Gupta, Suraksha
6
Christodoulides, George
5
Filieri, Raffaele
5
Foroudi, Pantea
5
Guzman, Francisco
5
Japutra, Arnold
5
Kumar, Vikas
5
Valette-Florence, Pierre
5
Veloutsou, Cleopatra
5
Balmer, John M.T.
4
Bang, Nguyen
4
Dennis, Charles
4
Diamantopoulos, Adamantios
4
Koll, Oliver
4
Merrilees, Bill
4
Mrad, Mona
4
Paul, Justin
4
Rahman, Zillur
4
Roper, Stuart
4
Shukla, Paurav
4
Teck Ming Tan
4
Torres, Pedro M.
4
Tran, Trang P.
4
Trinh, Giang
4
Aiello, Gaetano
3
Azar, Salim L.
3
Baghi, Ilaria
3
Baumann, Chris
3
Casidy, Riza
3
Chen, Qimei
3
Davvetas, Vasileios
3
Dhir, Amandeep
3
Felix, Reto
3
Fetscherin, Marc
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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International journal of consumer studies
International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Qualitative market research : an international journal
The journal of brand management : an international journal
284
The journal of product & brand management
228
Industrial marketing management : the international journal for industrial and high-tech firms
134
European journal of marketing : EJM
75
SpringerLink / Bücher
63
Journal of strategic marketing
62
The journal of business & industrial marketing
61
Asia Pacific journal of marketing and logistics
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Psychology & marketing
48
Journal of marketing communications
47
Journal of the Academy of Marketing Science
41
International journal of hospitality management
40
Journal of marketing
39
Marketing letters : a journal of research in marketing
36
International marketing review
33
Business horizons
32
Journal of promotion management : innovations in planning and applied research
32
International journal of advertising : the review of marketing communications
31
Journal of fashion marketing and management
31
Journal of promotion management : JPM
31
The journal of consumer marketing
31
Cogent business & management
30
European journal of marketing
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of global marketing
28
Brands and branding
27
Journal of business-to-business marketing
26
Journal of international consumer marketing
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The IUP journal of brand management : IJBRM
26
Journal of retailing
24
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ECONIS (ZBW)
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81
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
82
Developing internal marketing strategies for measuring and managing employee-based brand equity
Baca, Granit
;
Reshidi, Nail
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 687-704
Persistent link: https://www.econbiz.de/10014430706
Saved in:
83
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
84
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
85
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
86
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
87
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
88
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
89
Brands in the eye of the storm : navigating political consumerism and boycott calls on social media
Dalakas, Vassilis
;
Melancon, Joanna Phillips
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014230860
Saved in:
90
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
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