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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~person:"Andreini, Daniela"
~person:"Chen, Qimei"
~subject:"Brand management"
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Brand management
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Andreini, Daniela
Chen, Qimei
Ko, Eunju
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Valette-Florence, Pierre
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International journal of consumer studies
Journal of business research : JBR
Marketing letters : a journal of research in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international marketing
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ECONIS (ZBW)
6
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1
It pays off to be authentic : an examination of direct versus indirect brand mentions on social media
Hu, Miao
;
Chen, Jie
;
Chen, Qimei
;
He, Wei
- In:
Journal of business research : JBR
117
(
2020
),
pp. 19-28
Persistent link: https://www.econbiz.de/10012285283
Saved in:
2
Our conditional love for the underdog : the effect of brand positioning and the lay theory of achievement on WOM
He, Yi
;
You, Ya
;
Chen, Qimei
- In:
Journal of business research : JBR
118
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012288591
Saved in:
3
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
4
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
5
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
6
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
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