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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~subject:"Corporate social responsibility"
~subject:"Markenführung"
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Corporate social responsibility
Markenführung
Consumer behaviour
1,339
Konsumentenverhalten
1,339
Advertising effects
165
Werbewirkung
165
Brand image
136
Markenimage
136
Brand management
124
Advertising
113
Werbung
111
Internet marketing
101
Online-Marketing
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Social Web
95
Social web
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Environmental consciousness
79
Umweltbewusstsein
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Emotion
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USA
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United States
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Food
69
Lebensmittel
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Online retailing
66
Online-Handel
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Beziehungsmarketing
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Viral marketing
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Virales Marketing
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Personality psychology
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Al Shurideh, Muhammad
2
Joireman, Jeff
2
Kim, Dong Hoo
2
Kim, Soojin
2
Laforet, Sylvie
2
Muehling, Darrel D.
2
Nagar, Komal
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Obeidat, Zaid Mohammad Ibrahim
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Rim, Hyejoon
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International journal of consumer studies
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of business research : JBR
471
The journal of product & brand management
287
The journal of brand management : an international journal
283
Journal of retailing and consumer services
280
Psychology & marketing
103
International journal of hospitality management
101
Asia Pacific journal of marketing and logistics
92
Journal of business ethics : JOBE
89
European journal of marketing : EJM
86
Marketing intelligence & planning
71
International journal of advertising : the review of marketing communications
64
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of promotion management : innovations in planning and applied research
59
Journal of international consumer marketing
58
Journal of marketing management : MM
57
Cogent business & management
56
Journal of the Academy of Marketing Science
54
Marketing letters : a journal of research in marketing
54
International journal of internet marketing and advertising : IJIMA
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
SpringerLink / Bücher
52
The journal of consumer marketing
51
International marketing review
50
Journal of fashion marketing and management
50
Journal of promotion management : JPM
50
Journal of global marketing
49
Journal of marketing
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
International journal of contemporary hospitality management
42
The IUP journal of brand management : IJBRM
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
39
International journal of retail & distribution management
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
37
Journal of hospitality marketing & management
36
Corporate social responsibility and environmental management
35
European journal of marketing
35
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ECONIS (ZBW)
162
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
3
Responding to COVID-19 : the impact of corporate social responsibility on consumer behavior
Stadler Blank, Ashley
;
Loveland, Katherine E.
;
Cheng, Andong
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465619
Saved in:
4
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
5
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
6
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
7
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
8
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
9
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
10
Pointing fingers and holding hands : effects of collaborative and confrontational NPO approaches on households' consumption and donation decisions
Arnold, Nicholas
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2254-2269
Persistent link: https://www.econbiz.de/10013412137
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