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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Markenführung"
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Markenführung
Fashion
42
Mode
42
Consumer behaviour
34
Konsumentenverhalten
34
Bekleidungsindustrie
18
Clothing industry
18
Bekleidung
13
Clothing
13
Textile distribution
12
Textilhandel
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Frauen
7
Women
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Sustainability
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Sustainable product
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sustainable fashion
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Apaolaza, Vanessa
1
Arvidsson, Adam
1
Behre, Barbara
1
Caliandro, Alessandro
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Cauberghe, Verolien
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D'Souza, Clare M.
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Hartmann, Patrick
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International journal of consumer studies
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of fashion marketing and management
45
Journal of retailing and consumer services
23
Journal of global fashion marketing : JGfM
18
Journal of business research : JBR
14
The journal of product & brand management
10
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of retail & distribution management
5
Cogent business & management
4
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
SpringerLink / Bücher
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Springer eBook Collection
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Corporate governance : international journal of business in society
2
European journal of marketing : EJM
2
European retail research
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
2
Global marketing strategies for the promotion of luxury goods
2
IMADI.net-Projektbericht
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1
"Eco-style" perceptions : the interplay of different sustainability cues and
fashion
styles in consumers'
fashion
brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
2
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
3
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
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