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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Experiment"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Experiment
Virales Marketing
Consumer behaviour
1,126
Konsumentenverhalten
1,126
Brand management
97
Markenführung
97
Brand image
95
Markenimage
95
Online retailing
82
Online-Handel
82
Social Web
82
Social web
82
Food
70
Lebensmittel
70
Beziehungsmarketing
68
Relationship marketing
68
Internet marketing
67
Online-Marketing
67
Environmental consciousness
64
Umweltbewusstsein
64
Advertising effects
60
Brand
60
Markenartikel
60
Werbewirkung
60
Emotion
57
Viral marketing
55
Bibliometrics
49
Bibliometrie
49
E-commerce
49
Electronic Commerce
49
USA
49
United States
49
Bekleidung
46
Clothing
46
Willingness to pay
46
Zahlungsbereitschaftsanalyse
46
Food consumption
44
Lebensmittelkonsum
44
Nachhaltige Entwicklung
41
Sustainable development
41
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Benbasat, Izak
3
Duan, Wenjing
2
Kim, Jungkeun
2
Luo, Xueming
2
Qahri-Saremi, Hamed
2
Saenger, Christina
2
Thomas, Veronica L.
2
Zhang, Jie Jennifer
2
Abulaiti, Gulimire
1
Acikgoz, Fulya
1
Agarwal, Ritu
1
Alfnes, Frode
1
Amaldoss, Wilfred
1
Amezcua, Bernardo
1
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1
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1
Ashworth, Laurence
1
Averbeck, Joshua M.
1
Bae, T. J.
1
Baghi, Ilaria
1
Balaine, Lorraine
1
Balderjahn, Ingo
1
Barone, Michael J.
1
Beek, Jannette van
1
Benlian, Alexander
1
Bertoli, Giuseppe
1
Blut, Markus
1
Boh, Wai Fong
1
Boncinelli, Fabio
1
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Bosukonda, Narendra
1
Breugelmans, Els
1
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1
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1
Cenfetelli, Ronald T.
1
Chakraborty, Debarun
1
Chan, Hock Chuan
1
Chang, Xinyu
1
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1
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International journal of consumer studies
Journal of management information systems : JMIS
Marketing letters : a journal of research in marketing
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of hospitality management
94
Psychology & marketing
74
Journal of consumer research : JCR ; an interdisciplinary bimonthly
66
Journal of economic behavior & organization : JEBO
63
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
56
Journal of marketing research : JMR
54
Journal of behavioral and experimental economics
52
Management science : journal of the Institute for Operations Research and the Management Sciences
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Tourism management : research, policies, practice
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Journal of marketing communications
49
Information systems research : ISR
46
International journal of internet marketing and advertising : IJIMA
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Journal of travel and tourism marketing
42
Journal of behavioral decision making
41
Food policy : economics planning and politics of food and agriculture
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of economic psychology : research in economic psychology and behavioral economics
38
Journal of hospitality marketing & management
34
The journal of product & brand management
34
International journal of contemporary hospitality management
33
Journal of marketing
32
NBER working paper series
32
European journal of marketing : EJM
31
International journal of electronic commerce : IJEC
31
Electronic commerce research
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
The journal of services marketing
28
Discussion paper
27
Journal of internet commerce
27
Journal of retailing
27
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ECONIS (ZBW)
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1
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
2
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
3
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
4
The effect of utilitarian and hedonic motivations on mobile shopping outcomes : a cross-cultural analysis
Hu, Lala
;
Filieri, Raffaele
;
Acikgoz, Fulya
;
Zollo, Lamberto
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 751-766
Persistent link: https://www.econbiz.de/10014250616
Saved in:
5
EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.
;
Robinson, Linda J.
;
Dobele, Angela R.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
Saved in:
6
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
7
The effects of self-awareness on consumer evaluation of experiential creation
Min, Bora
;
Wakslak, Cheryl
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2333-2350
Persistent link: https://www.econbiz.de/10013412493
Saved in:
8
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
9
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
10
Is uniform pricing by competing retailers perceived as fair?
Wong, Phoebe
;
Vanharanta, Markus
;
Ng, Peggy M. L.
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014531729
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