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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Online-Marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Online-Marketing
Virales Marketing
Consumer behaviour
1,126
Konsumentenverhalten
1,126
Brand management
97
Markenführung
97
Brand image
95
Markenimage
95
Online retailing
82
Online-Handel
82
Social Web
82
Social web
82
Food
70
Lebensmittel
70
Beziehungsmarketing
68
Relationship marketing
68
Internet marketing
67
Environmental consciousness
64
Umweltbewusstsein
64
Advertising effects
60
Brand
60
Markenartikel
60
Werbewirkung
60
Emotion
57
Viral marketing
55
Bibliometrics
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Bibliometrie
49
E-commerce
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Electronic Commerce
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USA
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United States
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Bekleidung
46
Clothing
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Experiment
46
Willingness to pay
46
Zahlungsbereitschaftsanalyse
46
Food consumption
44
Lebensmittelkonsum
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Nachhaltige Entwicklung
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Sustainable development
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Benbasat, Izak
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Duan, Wenjing
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Ghose, Anindya
2
Ghoshal, Abhijeet
2
Jiang, Zhenhui
2
Kim, Sung S.
2
Ma, Xiao
2
Qahri-Saremi, Hamed
2
Saenger, Christina
2
Thomas, Veronica L.
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Zhang, Jie Jennifer
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Abraham, Mathew
1
Abulaiti, Gulimire
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1
Arya, Vikas
1
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1
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1
Bae, T. J.
1
Baghi, Ilaria
1
Bailey, Ainsworth Anthony
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1
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International journal of consumer studies
Journal of management information systems : JMIS
Marketing letters : a journal of research in marketing
Journal of business research : JBR
251
Journal of retailing and consumer services
209
International journal of internet marketing and advertising : IJIMA
133
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of marketing communications
87
International journal of hospitality management
85
International journal of advertising : the review of marketing communications
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Cogent business & management
59
The journal of product & brand management
59
Journal of internet commerce
58
International journal of electronic marketing and retailing : IJEMR
53
Psychology & marketing
50
Tourism management : research, policies, practice
46
Electronic commerce research
45
International journal of contemporary hospitality management
42
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of hospitality marketing & management
40
Information systems research : ISR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of travel and tourism marketing
37
The journal of brand management : an international journal
37
Journal of marketing
36
Journal of electronic commerce research : JECR
35
Journal of marketing research : JMR
35
Journal of the Academy of Marketing Science
34
Technological forecasting & social change : an international journal
34
International journal of technology marketing : IJTMkt
33
Journal of promotion management : JPM
33
Marketing intelligence & planning
33
European journal of marketing : EJM
32
Journal of advertising research
30
Journal of international consumer marketing
29
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ECONIS (ZBW)
96
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1
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
2
A digital cohort analysis of consumers' mobile banking app experience
Sharma, Neeru
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465708
Saved in:
3
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
4
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
5
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
6
The effect of utilitarian and hedonic motivations on mobile shopping outcomes : a cross-cultural analysis
Hu, Lala
;
Filieri, Raffaele
;
Acikgoz, Fulya
;
Zollo, Lamberto
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 751-766
Persistent link: https://www.econbiz.de/10014250616
Saved in:
7
EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.
;
Robinson, Linda J.
;
Dobele, Angela R.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
Saved in:
8
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
9
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
10
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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