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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Social web"
~type:"article"
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Search: subject:"branding"
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Consumer behaviour
Markenführung
Social web
Brand management
153
Konsumentenverhalten
121
Brand image
105
Markenimage
105
Brand
57
Markenartikel
57
Advertising effects
44
Werbewirkung
44
Internet marketing
34
Online-Marketing
34
Social Web
31
Advertising
29
Werbung
28
Beziehungsmarketing
20
Marketing management
20
Marketingmanagement
20
Relationship marketing
20
social media
13
brand attitude
11
Emotion
9
Personality psychology
9
Persönlichkeitspsychologie
9
Viral marketing
9
Virales Marketing
9
brand equity
9
Bibliometrics
8
Bibliometrie
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Luxury goods
8
Luxusgüter
8
advertising
8
Brand loyalty
7
Markentreue
7
brand loyalty
7
brand personality
7
purchase intention
7
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12
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157
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157
Case study
1
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1
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English
157
Author
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Anabila, Peter
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Grohmann, Bianca
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Paul, Justin
2
Pope, Nigel
2
Pradhan, Debasis
2
Rita, Paulo
2
Srivastava, R. K.
2
Swani, Kunal
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Aitken, Robert
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alagarsamy, Subburaj
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Aljarah, Ahmad
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anand, Sandip
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Areni, Charles Scott
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International journal of consumer studies
Journal of marketing communications
Journal of business research : JBR
604
The journal of brand management : an international journal
542
The journal of product & brand management
381
Journal of retailing and consumer services
288
European journal of marketing : EJM
124
Psychology & marketing
110
Asia Pacific journal of marketing and logistics
106
Journal of strategic marketing
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
82
Journal of the Academy of Marketing Science
78
Marketing letters : a journal of research in marketing
72
Journal of promotion management : innovations in planning and applied research
70
Journal of international consumer marketing
68
International journal of internet marketing and advertising : IJIMA
67
International journal of advertising : the review of marketing communications
65
Journal of advertising research
65
Journal of promotion management : JPM
64
Journal of fashion marketing and management
63
Tourism management : research, policies, practice
62
International marketing review
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of marketing research : JMR
57
Qualitative market research : an international journal
57
Journal of global marketing
56
Journal of travel and tourism marketing
54
The journal of consumer marketing
54
Business horizons
53
International journal of contemporary hospitality management
53
Journal of retailing
52
The marketing review
51
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ECONIS (ZBW)
157
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1
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10
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157
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date (oldest first)
1
Consumer neuroscience on
branding
and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
3
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
4
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
5
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
6
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
7
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
8
Because it is brand new! : recency heuristic for product innovativeness evaluation
Min, Bora
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1023-1041
Persistent link: https://www.econbiz.de/10014250675
Saved in:
9
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
10
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
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