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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of retailing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Großbritannien"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Großbritannien
Markenführung
Consumer behaviour
1,340
Konsumentenverhalten
1,340
Einzelhandel
169
Retail trade
167
Verbraucherverhalten
156
Deutschland
143
Beziehungsmarketing
141
Relationship marketing
141
Germany
139
Brand management
124
Online retailing
98
Online-Handel
98
Markenimage
91
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Lebensmittel
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Theorie
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Gázquez-Abad, Juan Carlos
5
Martínez-López, Francisco J.
5
Baumgarth, Carsten
3
Gutjahr, Gert
3
Ma, Yu
3
Sethuraman, Raj
3
Wilson, Christine
3
Brennan, Carol
2
Büttner, Miriam
2
Gernsheimer, Oliver
2
Huber, Frank
2
Patrick, Vanessa M.
2
Paul, Justin
2
Raab, Gerhard
2
Rempel, Jan Eric
2
Schindler, Maik
2
Stamminger, Rainer
2
Strebinger, Andreas
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abeliotis, Konstadinos
1
Abraham, Mathew
1
Ailawadi, Kusum L.
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Alves, Helena
1
Amberg, Caroline
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Aydınoğlu, Nilüfer Z.
1
Aytimur, Hilal
1
Bachtel, Robert C.
1
Bae, Hyeyoon
1
Bailey, Sue
1
Baldus, Brian
1
Barone, Michael J.
1
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International journal of consumer studies
Journal of retailing
SpringerLink / Bücher
Journal of business research : JBR
421
The journal of product & brand management
286
Journal of retailing and consumer services
276
The journal of brand management : an international journal
265
Psychology & marketing
99
European journal of marketing : EJM
95
Asia Pacific journal of marketing and logistics
85
International journal of hospitality management
81
Journal of marketing management : MM
76
Journal of marketing communications
75
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of strategic marketing
60
Journal of international consumer marketing
59
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
56
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of fashion marketing and management
51
International marketing review
50
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
The journal of consumer marketing
47
Journal of global marketing
45
Cogent business & management
44
International journal of retail & distribution management
44
Journal of marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Qualitative market research : an international journal
37
Journal of international marketing
35
The international review of retail, distribution and consumer research
35
International journal of contemporary hospitality management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
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ECONIS (ZBW)
167
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31
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
32
Peer influence on teenagers' preference for brand name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
Saved in:
33
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
34
Well-being of higher education consumers : a review and research agenda
Khatri, Puja
;
Duggal, Harshleen Kaur
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1564-1593
Persistent link: https://www.econbiz.de/10013411953
Saved in:
35
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
36
Brand hate : a systematic literature review and future research agenda
Yadav, Abhishek
;
Chakrabarti, Somnath
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1992-2019
Persistent link: https://www.econbiz.de/10013412022
Saved in:
37
It is better with a shade of blue! : consumer evaluation of unisex extension of brands
Bhanja, Nivedita
;
Mehta, Ritu
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2239-2253
Persistent link: https://www.econbiz.de/10013412135
Saved in:
38
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
39
Opera participants' perceptions of brand resonance
Hall, Emma
;
Menzies, Jane L.
;
Zutshi, Ambika
;
Creed, Andrew
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 1016-1034
Persistent link: https://www.econbiz.de/10013177054
Saved in:
40
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
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