Opera participants' perceptions of brand resonance
Emma Hall, Jane Menzies, Ambika Zutshi, Andrew Creed
| Year of publication: |
2022
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|---|---|
| Authors: | Hall, Emma ; Menzies, Jane L. ; Zutshi, Ambika ; Creed, Andrew |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 3, p. 1016-1034
|
| Subject: | attendance | brand resonance | focus group | opera | performing arts | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12743 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013177054