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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"msa"
~person:"Phau, Ian"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
Consumer behaviour
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Brand image
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Brand management
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Luxury goods
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Luxusgüter
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Phau, Ian
Park, Jungkun
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Loureiro, Sandra Maria Correia
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Dawes, John
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Khan, Imran
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Paul, Justin
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Prentice, Catherine
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Baumann, Chris
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International journal of consumer studies
Journal of retailing and consumer services
Journal of business research : JBR
5
Journal of fashion marketing and management
5
Marketing intelligence & planning
4
The journal of brand management : an international journal
3
Australasian marketing journal
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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European journal of marketing : EJM
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Journal of vacation marketing : an international journal
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Strategic change
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The journal of consumer marketing
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ECONIS (ZBW)
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Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
2
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
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