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~isPartOf:"International journal of consumer studies"
~isPartOf:"Psychology & marketing"
~person:"Paul, Justin"
~person:"Tjiptono, Fandy"
~subject:"Brand image"
~subject:"Cognition"
~subject:"Herkunftsbezeichnung"
~subject:"Innovation adoption"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Cognition
Herkunftsbezeichnung
Innovation adoption
Konsumentenverhalten
Service quality
Consumer behaviour
9
Brand management
3
Markenführung
3
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Einzelhandel
2
Emotion
2
Ethics
2
Ethik
2
Indonesia
2
Indonesien
2
Markenimage
2
Relationship marketing
2
Retail trade
2
Advertising
1
Advertising effects
1
Attitude
1
Australia
1
Australien
1
Business ethics
1
Consumer attitudes
1
Consumer ethics
1
Copyright infringement
1
Customer satisfaction
1
Data protection
1
Datenschutz
1
Digital goods
1
Digitale Güter
1
Digitalisierung
1
Digitization
1
Gender
1
Geschlecht
1
IT crime
1
IT-Kriminalität
1
Internet
1
Internet marketing
1
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Article in journal
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Fallstudie
Marktinformation
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9
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English
9
Author
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Paul, Justin
Tjiptono, Fandy
Van der Merwe, Daleen
10
Woodside, Arch G.
10
Erasmus, Alet C.
9
Yi, Youjae
9
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Wahlen, Stefan
6
Bosman, Magdalena
5
Chan, Eugene Y.
5
Donoghue, Suné
5
Hustvedt, Gwendolyn
5
Kempen, Elizabeth
5
Lim, Weng Marc
5
Spence, Charles
5
Zepeda, Lydia
5
Autio, Minna
4
Bagozzi, Richard P.
4
Berg, Lisbet
4
Bigné Alcañiz, J. Enrique
4
Brennan, Carol
4
Das, Gopal
4
Dibb, Sally
4
Felix, Reto
4
Filieri, Raffaele
4
Goldsmith, Ronald E.
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Herter, Márcia Maurer
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Kim, Soyoung
4
Loureiro, Sandra Maria Correia
4
Lyon, Phil
4
Park, Jooyoung
4
Pinto, Diego Costa
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
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Published in...
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International journal of consumer studies
Psychology & marketing
Journal of retailing and consumer services
14
Journal of business research : JBR
6
Young consumers : insight and ideas for responsible marketers
5
Asia Pacific journal of marketing and logistics
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
Asian journal of business ethics : AJBE
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Australian journal of management
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of philanthropy and marketing
1
Journal of strategic marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
5
Theory generation from literature reviews : a methodological guidance
Tsiotsou, Rodoula H.
;
Koles, Bernadett
;
Paul, Justin
; …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1505-1516
Persistent link: https://www.econbiz.de/10013411934
Saved in:
6
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
7
Gender and digital privacy : examining determinants of attitude toward digital piracy among youths in an emerging market
Tjiptono, Fandy
;
Arli, Denni
;
Viviea
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 168-178
Persistent link: https://www.econbiz.de/10011488459
Saved in:
8
Consumer satisfaction in retail stores : theory and implications
Paul, Justin
;
Sankaranarayanan, Koloth G.
;
Mekoth, …
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011640290
Saved in:
9
Investigating the impact of guilt and shame proneness on consumer ethics : a cross national study
Arli, Denni
;
Leo, Cheryl
;
Tjiptono, Fandy
- In:
International journal of consumer studies
40
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011537718
Saved in:
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