//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of consumer studies"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Werbewirkung
Consumer behaviour
1,101
Konsumentenverhalten
1,101
Brand management
310
Markenführung
310
Brand image
257
Markenimage
257
Brand
210
Markenartikel
208
Beziehungsmarketing
108
Relationship marketing
108
Social Web
75
Social web
75
Food
65
Lebensmittel
65
Environmental consciousness
64
Umweltbewusstsein
64
Emotion
63
Luxury goods
61
Luxusgüter
61
Bibliometrics
55
Bibliometrie
55
Online-Marketing
54
Bekleidung
50
Clothing
50
Sustainability
49
Nachhaltige Entwicklung
48
Sustainable development
48
USA
46
United States
46
Nachhaltigkeit
45
China
43
Online retailing
43
Online-Handel
43
consumer behaviour
42
Advertising effects
41
Personality psychology
41
Persönlichkeitspsychologie
41
Food consumption
40
more ...
less ...
Online availability
All
Undetermined
65
Free
8
Type of publication
All
Article
87
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
87
Festschrift
1
Language
All
English
87
Author
All
Aitken, Robert
2
Baxter, Stacey M.
2
Dobele, Angela R.
2
Johnson, Lester W.
2
Kulczynski, Alicia
2
Machado, Joana César
2
Phua, Joe
2
Robertson, Kirsten
2
Thyne, Maree
2
Velasco, Carlos
2
Wang, Ye
2
Watkins, Leah
2
Abraham, Mathew
1
Ajitha, Soundararaj
1
Albert, Noel
1
Aldas-Manzano, Joaquín
1
Alexander, Nicholas
1
Almazyad, Fadi
1
Alvarado, Jorge
1
Ambroise, Laure
1
Anagrostopoulos, Christos
1
Aparicio-Valverde, Mireia
1
Arya, Vikas
1
Ashraf, Arif
1
Avramova, Yana R.
1
Aytimur, Hilal
1
Azar, Salim L.
1
Bailey, Ainsworth Anthony
1
Balázs, Katalin
1
Banerjee, Snehasish
1
Bene, Ágnes
1
Bhattacharjee, Abhigyan
1
Borges, Adilson
1
Burkhalter, Janée N.
1
Calvert, Gemma
1
Carlson, Jamie
1
Chadwick, Simon
1
Chakravarty, Anindita
1
Chang, Yaping
1
Chawla, Yash
1
more ...
less ...
Published in...
All
International journal of consumer studies
The journal of brand management : an international journal
Journal of business research : JBR
287
Journal of retailing and consumer services
195
Journal of marketing communications
161
International journal of advertising : the review of marketing communications
141
International journal of internet marketing and advertising : IJIMA
130
International journal of advertising : the quarterly review of marketing communications
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of promotion management : innovations in planning and applied research
88
Journal of promotion management : JPM
74
The journal of product & brand management
73
Psychology & marketing
72
International journal of hospitality management
71
Journal of advertising research
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
International journal of electronic marketing and retailing : IJEMR
52
Journal of internet commerce
51
Asia Pacific journal of marketing and logistics
50
Journal of advertising : official publication of the American Academy of Advertising
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing letters : a journal of research in marketing
49
Cogent business & management
48
Journal of marketing research : JMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
European journal of marketing : EJM
42
Journal of marketing
40
Marketing intelligence & planning
39
Tourism management : research, policies, practice
39
Electronic commerce research
38
Young consumers : insight and ideas for responsible marketers
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of international consumer marketing
35
The journal of consumer marketing
35
Journal of current issues and research in advertising : JCIRA
34
International journal of contemporary hospitality management
33
Health marketing quarterly
32
Journal of global marketing
32
Journal of electronic commerce research : JECR
31
more ...
less ...
Source
All
ECONIS (ZBW)
87
Showing
1
-
10
of
87
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
2
A digital cohort analysis of consumers' mobile banking app experience
Sharma, Neeru
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465708
Saved in:
3
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
4
EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.
;
Robinson, Linda J.
;
Dobele, Angela R.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
Saved in:
5
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
6
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
7
Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
Herrando, Carolina
;
Martín de Hoyos, María José
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2288-2299
Persistent link: https://www.econbiz.de/10013412140
Saved in:
8
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
9
Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee
;
Bhattacharjee, Abhigyan
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
Saved in:
10
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->