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~isPartOf:"International journal of consumer studies"
~subject:"Zufriedenheit"
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Zufriedenheit
Consumer behaviour
13
Konsumentenverhalten
13
Luxury goods
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Luxusgüter
13
Brand management
5
Markenführung
5
Brand
4
Brand image
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Markenimage
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Product counterfeiting
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luxury
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Arora, Vibha
1
Burhanudin, Burhanudin
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Purohit, Sonal
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Radia, Karan Nilesh
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International journal of consumer studies
Journal of business research : JBR
4
Discussion paper / Tinbergen Institute
2
Journal of macromarketing
2
Journal of strategic marketing
2
Administrative Sciences : open access journal
1
Asia Pacific journal of marketing and logistics
1
Corporate governance : international journal of business in society
1
European journal of marketing
1
European management review : EMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review of economics : journal of civil economy
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global marketing
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Organizations and markets in emerging economies
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
Tinbergen Institute Discussion Paper
1
Tourism management perspectives : TMP
1
Working paper / WWWforEurope WelfareWealthWork
1
Working paper series / University of Zurich, Department of Economics
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Working paper series / University of Zurich, Department of Economics : working paper Nr. ...
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ECONIS (ZBW)
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Masstige marketing : addressing short-term and long-term happiness
Burhanudin, Burhanudin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465442
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2
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
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