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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of hospitality management"
~person:"Back, Ki-Joon"
~person:"Law, Chun Hung Roberts"
~person:"Lee, Seoki"
~subject:"Brand sincerity"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of contemporary hospitality management
International journal of hospitality management
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Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik
;
Lee, Seoki
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
Saved in:
2
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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