//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of services marketing"
~subject:"Brand image"
~subject:"Customer integration"
~subject:"Hotellerie"
~subject:"Online retailing"
~subject:"Service quality"
~subject:"United States"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Customer integration
Hotellerie
Online retailing
Service quality
United States
Virales Marketing
Consumer behaviour
1,008
Konsumentenverhalten
1,008
Beziehungsmarketing
279
Relationship marketing
279
Customer satisfaction
201
Kundenzufriedenheit
201
Dienstleistungsqualität
199
Internet marketing
180
Online-Marketing
180
Social Web
161
Social web
161
Brand management
145
Markenführung
145
Markenimage
118
Viral marketing
113
Online-Handel
110
Gastronomie
86
Restaurant industry
86
Advertising effects
82
Werbewirkung
82
Hotel industry
77
Emotion
76
Advertising
59
Brand
59
Werbung
58
Markenartikel
57
USA
57
E-commerce
56
Electronic Commerce
56
Customer service
48
Kundenservice
48
Einzelhandel
45
Retail trade
45
Confidence
44
more ...
less ...
Online availability
All
Undetermined
345
Free
6
Type of publication
All
Article
568
Type of publication (narrower categories)
All
Article in journal
Article
Government document
Handbuch
Aufsatz in Zeitschrift
568
Language
All
English
568
Author
All
Jang, Soocheong
9
Han, Heesup
8
Mattila, Anna S.
6
Sharma, Piyush
5
Dahl, Darren W.
4
Ha, Hong Youl
4
Klaus, Philipp
4
Kwak, Hyokjin
4
Law, Chun Hung Roberts
4
Wong, IpKin Anthony
4
Wu, Luorong
4
Ailawadi, Kusum L.
3
Bilgihan, Anil
3
Chandukala, Sandeep R.
3
Chua, Bee-Lia
3
Fong, Lawrence Hoc Nang
3
Fuchs, Christoph
3
Ha, Jooyeon
3
Hollebeek, Linda D.
3
Houston, Mark B.
3
Jeong, Miyoung
3
Kim, Jong Min
3
Liu, Matthew Tingchi
3
Liu, Qing
3
Palmatier, Robert W.
3
Puzakova, Marina
3
Rita, Paulo
3
Rosenbaum, Mark
3
Schreier, Martin
3
Shoemaker, Stowe
3
Sparks, Beverley
3
Swanson, Scott R.
3
Weber, Karin
3
Affonso, Felipe M.
2
Almanza, Barbara
2
Alnawas, Ibrahim
2
Anaya, Gerardo Joel
2
Babakus, Emin
2
Bai, Billy
2
Bao, Tong
2
more ...
less ...
Published in...
All
International journal of contemporary hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of marketing
The journal of services marketing
Journal of retailing and consumer services
845
Journal of business research : JBR
778
International journal of hospitality management
433
The journal of product & brand management
269
Psychology & marketing
231
The journal of brand management : an international journal
228
Journal of consumer research : JCR ; an interdisciplinary bimonthly
190
Asia Pacific journal of marketing and logistics
186
Journal of travel and tourism marketing
168
Journal of hospitality marketing & management
167
International journal of consumer studies
149
Cogent business & management
147
Journal of international consumer marketing
138
European journal of marketing : EJM
133
Journal of fashion marketing and management
123
International journal of retail & distribution management
119
Journal of the Academy of Marketing Science
119
International journal of electronic marketing and retailing : IJEMR
118
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
117
Journal of marketing communications
117
The journal of consumer marketing
114
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
113
Journal of internet commerce
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
Tourism management : research, policies, practice
111
The service industries journal
104
Journal of strategic marketing
100
The international review of retail, distribution and consumer research
100
Services marketing quarterly
98
Electronic commerce research
97
Marketing intelligence & planning
97
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
Journal of retailing
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
91
Journal of global marketing
90
more ...
less ...
Source
All
ECONIS (ZBW)
568
Showing
1
-
10
of
568
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
Haute cuisine three-star restaurants’ representation on websites and dining guides : a lexicometric analysis
Montargot, Nathalie
;
Kallmünzer, Andreas
;
Kraus, Sascha
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3376-3393
Persistent link: https://www.econbiz.de/10013412897
Saved in:
7
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
Saved in:
8
Call it robot : anthropomorphic framing and failure of self-service technologies
Barone, Ada Maria
;
Stagno, Emanuela
;
Donato, Carmela
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014515617
Saved in:
9
The other extreme of the circumplex of emotion : an investigation of consumer outrage
Bourdeau, Brian L.
;
Cronin, J. J.
;
Padgett, Daniel T.
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014515634
Saved in:
10
Transforming health-care service through consumer co-creation : directions for service design
Carlini, Joan
;
Muir, Rachel
;
McLaren-Kennedy, Annette
; …
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10014515638
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->