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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Consumer behaviour
1,409
Konsumentenverhalten
1,409
Brand image
211
Markenimage
211
Brand management
208
Markenführung
208
Advertising effects
207
Werbewirkung
207
Beziehungsmarketing
200
Relationship marketing
200
Online-Marketing
178
Social Web
174
Social web
174
Customer satisfaction
146
Kundenzufriedenheit
146
Advertising
143
Werbung
140
Viral marketing
133
Virales Marketing
133
Dienstleistungsqualität
116
Online retailing
116
Online-Handel
116
Service quality
116
Emotion
114
Brand
113
Markenartikel
112
USA
86
United States
85
Gastronomie
82
Restaurant industry
82
Hotel industry
78
Hotellerie
78
Experiment
75
Confidence
73
Vertrauen
73
E-commerce
71
Electronic Commerce
71
Personality psychology
71
Persönlichkeitspsychologie
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Article in journal
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178
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English
178
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Bellman, Steven
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Rita, Paulo
3
Varan, Duane
3
Ashley, Christy
2
Bigné Alcañiz, J. Enrique
2
Bradley, Graham L.
2
Datta, Biplab
2
De Angelis, Matteo
2
Duan, Wenjing
2
Ghoshal, Abhijeet
2
Ha, Hong Youl
2
Hazari, Sunil
2
Jiang, Zhenhui
2
Khoshtaria, Tornike
2
Law, Chun Hung Roberts
2
Matin, Arian
2
Muehling, Darrel D.
2
Mukherjee, Srabanti
2
Pan, Huifeng
2
Phua, Joe
2
Pozharliev, Rumen
2
Robinson, Jennifer A.
2
Roy, Gobinda
2
Sethna, Beheruz N.
2
Sparks, Beverley
2
Tuten, Tracy L.
2
Varnali, Kaan
2
Weber, Karin
2
Weber, T. J.
2
Zhang, Jie Jennifer
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
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International journal of contemporary hospitality management
International journal of technology marketing : IJTMkt
Journal of management information systems : JMIS
Journal of marketing communications
Psychology & marketing
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
The journal of brand management : an international journal
30
Journal of marketing
29
Journal of promotion management : JPM
29
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
Technological forecasting & social change : an international journal
26
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
178
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1
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178
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
6
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
7
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
8
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
9
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
10
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
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