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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
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Consumer behaviour
Relationship marketing
Internet marketing
104
Online-Marketing
104
Konsumentenverhalten
61
Social Web
61
Social web
61
Viral marketing
30
Virales Marketing
30
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25
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Bradley, Graham L.
2
Ha, Hong Youl
2
Khoshtaria, Tornike
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Law, Chun Hung Roberts
2
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2
Pan, Huifeng
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Sparks, Beverley
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International journal of contemporary hospitality management
International journal of technology marketing : IJTMkt
Journal of business research : JBR
331
Journal of retailing and consumer services
197
Journal of marketing communications
165
International journal of advertising : the review of marketing communications
158
International journal of internet marketing and advertising : IJIMA
140
Journal of advertising research
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
International journal of advertising : the quarterly review of marketing communications
94
Journal of promotion management : innovations in planning and applied research
91
Psychology & marketing
91
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
The journal of product & brand management
69
Journal of promotion management : JPM
68
International journal of hospitality management
67
International journal of electronic marketing and retailing : IJEMR
64
Journal of international consumer marketing
59
Asia Pacific journal of marketing and logistics
58
International marketing review
58
Journal of internet commerce
58
Journal of advertising : official publication of the American Academy of Advertising
56
Journal of global marketing
56
The journal of brand management : an international journal
55
Journal of international marketing
53
SpringerLink / Bücher
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of marketing
51
Marketing intelligence & planning
51
Cogent business & management
47
Journal of advertising
47
International journal of consumer studies
46
European journal of marketing : EJM
45
Journal of consumer research : JCR ; an interdisciplinary bimonthly
45
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Young consumers : insight and ideas for responsible marketers
45
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Electronic commerce research
39
Journal of marketing management : MM
39
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ECONIS (ZBW)
69
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1
Haute cuisine three-star restaurants’ representation on websites and dining guides : a lexicometric analysis
Montargot, Nathalie
;
Kallmünzer, Andreas
;
Kraus, Sascha
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3376-3393
Persistent link: https://www.econbiz.de/10013412897
Saved in:
2
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
3
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
4
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
5
A holistic assessment of eWOM management effectiveness with agent-based modeling
Zhang, Ye
;
Gao, Jie
;
Bilgihan, Anil
;
Lorenz, Melanie
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 785-827
Persistent link: https://www.econbiz.de/10013546082
Saved in:
6
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
7
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
8
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
9
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
10
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
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