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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Relationship marketing"
~subject:"Social Web"
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Relationship marketing
Social Web
Internet marketing
104
Online-Marketing
104
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61
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61
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61
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30
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International journal of contemporary hospitality management
International journal of technology marketing : IJTMkt
Journal of business research : JBR
205
International journal of internet marketing and advertising : IJIMA
120
Journal of retailing and consumer services
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
International journal of advertising : the review of marketing communications
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of marketing communications
64
Industrial marketing management : the international journal for industrial and high-tech firms
62
Technological forecasting & social change : an international journal
61
Journal of promotion management : innovations in planning and applied research
56
SpringerLink / Bücher
51
International journal of hospitality management
49
Tourism management : research, policies, practice
49
Business horizons
48
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
46
Information systems research : ISR
45
Journal of internet commerce
44
Cogent business & management
41
Journal of management information systems : JMIS
41
Marketing intelligence & planning
38
Journal of advertising research
34
Springer eBook Collection
33
International journal of business information systems : IJBIS
31
Psychology & marketing
31
The journal of brand management : an international journal
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Electronic commerce research
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of electronic commerce research : JECR
28
Journal of marketing
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
27
Journal of travel and tourism marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
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ECONIS (ZBW)
68
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1
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
2
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
3
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Zhao, Hong
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
4
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
5
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
6
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
7
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
8
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
9
The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni
;
Markomichelakis, Dimitrios
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
Saved in:
10
Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
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