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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Yang, Zhiyong"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Konsumentenverhalten
52
Relationship marketing
15
Beziehungsmarketing
14
Brand management
13
Markenführung
13
Bibliometrics
11
Bibliometrie
11
Brand image
11
Markenimage
11
Dienstleistungsqualität
9
Service quality
9
Brand
8
Customer satisfaction
7
Einzelhandel
7
Kundenzufriedenheit
7
Markenartikel
7
Online retailing
7
Online-Handel
7
Retail trade
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Confidence
6
Digitalisierung
6
Digitization
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Virales Marketing
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Luxury goods
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Luxusgüter
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Social web
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Emotion
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Jugendliche
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Personality psychology
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Persönlichkeitspsychologie
4
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39
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51
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Article in journal
Aufsatz in Zeitschrift
52
Aufsatzsammlung
1
Language
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English
Spanish
Author
All
Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Yang, Zhiyong
Laroche, Michel
34
Septianto, Felix
30
Ko, Eunju
24
Prentice, Catherine
23
Dwivedi, Yogesh Kumar
22
Cleveland, Mark
21
Park, Jungkun
19
Dhir, Amandeep
18
Diamantopoulos, Adamantios
18
Jebarajakirthy, Charles
17
Thaichon, Park
17
Chebat, Jean-Charles
16
Das, Gopal
16
Rana, Nripendra P.
16
Valette-Florence, Pierre
16
Woodside, Arch G.
16
Han, Heesup
15
Kukar-Kinney, Monika
15
Pantano, Eleonora
15
Sharma, Piyush
15
Grewal, Dhruv
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Lunardo, Renaud
14
Richard, Marie-Odile
14
Babin, Barry J.
13
Balaji, M. S.
13
Bartikowski, Boris
13
Filieri, Raffaele
13
Gustafsson, Anders
13
Kaur, Puneet
13
Klaus, Philipp
13
Mattila, Anna S.
13
Otterbring, Tobias
13
Shukla, Paurav
13
Talwar, Shalini
13
Dennis, Charles
12
Jang, Soocheong
12
Janiszewski, Chris A.
12
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Published in...
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International journal of contemporary hospitality management
International marketing review
Journal of business research : JBR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
Psychology & marketing
Journal of strategic marketing
5
International journal of consumer studies
4
Journal of marketing theory and practice
4
Technological forecasting & social change : an international journal
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of the Academy of Marketing Science
2
The journal of consumer marketing
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of East-West business
1
Journal of consumer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
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ECONIS (ZBW)
52
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52
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
5
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
6
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
7
Watching is valuable : consumer views : content consumption on OTT platforms
Chakraborty, Debarun
;
Siddiqui, Mujahid
;
Siddiqui, Aaliyah
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235399
Saved in:
8
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
9
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
10
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
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