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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Cleveland, Mark"
~person:"Grewal, Dhruv"
~person:"McLean, Graeme J."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Yang, Zhiyong"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Konsumentenverhalten
83
Relationship marketing
24
Beziehungsmarketing
23
Brand management
17
Cultural identity
17
Kulturelle Identität
17
Markenführung
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Beatty, Sharon E.
Behl, Abhishek
Cleveland, Mark
Grewal, Dhruv
McLean, Graeme J.
Paul, Justin
Roy, Sanjit
Yang, Zhiyong
Laroche, Michel
30
Ko, Eunju
23
Diamantopoulos, Adamantios
19
Kukar-Kinney, Monika
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Han, Heesup
12
Richard, Marie-Odile
12
Sharma, Piyush
12
Shukla, Paurav
12
Jang, Soocheong
11
Mattila, Anna S.
11
Pereira, Vijay
11
Seo, Yuri
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Septianto, Felix
10
Teng, Lefa
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Christodoulides, George
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Merchant, Altaf
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Balabanis, George
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Choi, Jeonghye
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Kumar, V.
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Liu, Martin J.
8
Oppewal, Harmen
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8
Wong, IpKin Anthony
8
Arslanagic-Kalajdzic, Maja
7
Babin, Barry J.
7
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7
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7
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International journal of contemporary hospitality management
International marketing review
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of the Academy of Marketing Science
Journal of retailing
15
Journal of retailing and consumer services
15
Psychology & marketing
10
Journal of marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Technological forecasting & social change : an international journal
7
Journal of marketing research
6
Journal of strategic marketing
5
International journal of consumer studies
4
Journal of marketing theory and practice
4
MSI reports : working paper series
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
The journal of consumer marketing
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer marketing
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Benchmarking : an international journal ; BIJ
1
British journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
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ECONIS (ZBW)
84
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84
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date (oldest first)
1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
5
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
6
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
7
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
8
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
9
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
10
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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