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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Cleveland, Mark"
~person:"Liu, Martin J."
~person:"Mattila, Anna S."
~person:"McLean, Graeme J."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Yang, Zhiyong"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Konsumentenverhalten
88
Brand management
21
Markenführung
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Relationship marketing
21
Beziehungsmarketing
20
Cultural identity
19
Kulturelle Identität
19
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Article in journal
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89
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Beatty, Sharon E.
Behl, Abhishek
Cleveland, Mark
Liu, Martin J.
Mattila, Anna S.
McLean, Graeme J.
Paul, Justin
Roy, Sanjit
Yang, Zhiyong
Laroche, Michel
30
Ko, Eunju
23
Diamantopoulos, Adamantios
19
Grewal, Dhruv
14
Kukar-Kinney, Monika
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Han, Heesup
12
Richard, Marie-Odile
12
Sharma, Piyush
12
Shukla, Paurav
12
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11
Pereira, Vijay
11
Seo, Yuri
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Septianto, Felix
10
Teng, Lefa
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Christodoulides, George
9
Merchant, Altaf
9
Balabanis, George
8
Choi, Jeonghye
8
Kumar, V.
8
Oppewal, Harmen
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Wang, Cheng Lu
8
Wong, IpKin Anthony
8
Arslanagic-Kalajdzic, Maja
7
Babin, Barry J.
7
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7
Geuens, Maggie
7
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International journal of contemporary hospitality management
International marketing review
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of the Academy of Marketing Science
International journal of hospitality management
25
Journal of retailing and consumer services
17
The journal of services marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Technological forecasting & social change : an international journal
7
Psychology & marketing
6
Cornell hospitality quarterly : CQ
5
Journal of hospitality marketing & management
5
Journal of marketing theory and practice
5
Journal of strategic marketing
5
European journal of marketing
4
International journal of consumer studies
4
Journal of service management
4
The Cornell hospitality quarterly
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of service research : JSR
3
Asia Pacific journal of marketing and logistics
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of retailing
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of travel and tourism marketing
2
Marketing intelligence & planning
2
Services marketing quarterly
2
The journal of consumer marketing
2
Asia Pacific business review
1
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All
ECONIS (ZBW)
89
Showing
1
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10
of
89
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date (newest first)
date (oldest first)
1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
5
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
6
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
9
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
10
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
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