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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Behl, Abhishek"
~person:"Cleveland, Mark"
~person:"Liu, Martin J."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Yang, Zhiyong"
~subject:"Consumer behaviour"
~subject:"Ethnic group"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
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Konsumentenverhalten
70
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19
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17
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17
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Beatty, Sharon E.
Behl, Abhishek
Cleveland, Mark
Liu, Martin J.
Paul, Justin
Roy, Sanjit
Yang, Zhiyong
Laroche, Michel
31
Ko, Eunju
23
Diamantopoulos, Adamantios
19
Grewal, Dhruv
14
Kukar-Kinney, Monika
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Valette-Florence, Pierre
14
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12
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Seo, Yuri
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11
Mattila, Anna S.
11
Pereira, Vijay
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10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Septianto, Felix
10
Teng, Lefa
10
Veloutsou, Cleopatra
10
Chebat, Jean-Charles
9
Christodoulides, George
9
Merchant, Altaf
9
Balabanis, George
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Choi, Jeonghye
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Kumar, V.
8
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8
Wong, IpKin Anthony
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Arslanagic-Kalajdzic, Maja
7
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7
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7
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International journal of contemporary hospitality management
International marketing review
Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
15
Journal of strategic marketing
5
Technological forecasting & social change : an international journal
5
International journal of consumer studies
4
Journal of marketing theory and practice
4
Business strategy and the environment
3
European journal of marketing
3
European management journal
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of consumer marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of marketing theory and practice : JMTP
2
The journal of consumer marketing
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Benchmarking : an international journal ; BIJ
1
British journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of innovation and sustainable development : IJISD
1
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ECONIS (ZBW)
72
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72
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date (oldest first)
1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
5
Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha
;
Rana, Gunjan A.
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
Saved in:
6
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
An international and cross-cultural perspective on "the wired consumer" : the digital divide and device difference dilemmas
Papadopoulos, Nicolas G.
;
Cleveland, Mark
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534131
Saved in:
9
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
10
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
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