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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Beziehungsmarketing"
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Search: subject:"Customer integration"
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Beziehungsmarketing
Customer integration
107
Kundenintegration
107
Relationship marketing
57
Betriebliche Wertschöpfung
37
Value creation
37
Consumer behaviour
25
Konsumentenverhalten
25
Innovation management
24
Innovationsmanagement
24
Social Web
21
Social web
21
Produktentwicklung
20
Kundenorientierung
17
New product development
16
Service-Dominant Logic
15
Service-dominant logic
15
Brand management
14
Innovation
14
Markenführung
14
Kundenwert
12
Customer satisfaction
11
Customer value
11
Deutschland
11
Kundenzufriedenheit
11
Germany
10
Dienstleistungsqualität
9
Internet marketing
9
Online-Marketing
9
Service quality
9
co-creation
9
Dienstleistung
8
Value co-creation
7
customer engagement
7
Dienstleistungsinnovation
6
Dienstleistungsmarketing
6
Gastgewerbe
6
Hospitality industry
6
Hotel industry
6
Hotellerie
6
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Undetermined
51
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Article
38
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19
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40
Aufsatz in Zeitschrift
40
Hochschulschrift
4
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3
Collection of articles of several authors
2
Sammelwerk
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English
48
German
9
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Hajli, Nick
2
Kim, Eojina
2
Pervan, Simon J.
2
Zolfagharian, Mohammadali
2
Abbasi, Amir Zaib
1
Abrahams, Alan
1
Aimé, Isabelle
1
Akaka, Melissa Archpru
1
Alasker, Thamir Hamad
1
Ali, Mohamed Ahmed
1
Aluri, Ajay
1
Arndt, Oliver
1
Arnhold, Ulrike
1
Aziz, Mariam Ashraf
1
Baglieri, Enzo
1
Bai, Billy
1
Ballester, Estefania
1
Belz, Christian
1
Bosselman, Robert
1
Bove, Liliana L.
1
Bowden, Jana
1
Bozkurt, Sıddık
1
Brooks, Simon
1
Bruhn, Manfred
1
Buhalis, Dimitrios
1
Busser, James A.
1
Chan, Eric S. W.
1
Chathoth, Prakash K.
1
Chen, Sandy C.
1
Chen, Yee-Chen
1
Choi, Hyung-Min
1
Dai, Bo
1
Do, Diem Khac Xuan
1
Elsotouhy, Mohamed
1
Fabrize, Robert
1
Fernandes, Teresa
1
Finsterwalder, Jörg
1
Geigenmüller, Anja
1
Gelbrich, Katja
1
Ghonim, Mohamed A.
1
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International journal of contemporary hospitality management
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of strategic marketing
SpringerLink / Bücher
Journal of business research : JBR
86
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
The journal of business & industrial marketing
18
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of service research
13
Journal of the Academy of Marketing Science
13
Service business
13
Handbook of research on customer engagement
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of service theory and practice : JSTP
9
Services marketing quarterly
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
57
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1
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
2
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
3
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
4
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
5
Can perceived coolness enhance memorable customer experience? : the role of customer engagement
Tsaur, Sheng-Hshiung
;
Teng, Hsiu-Yu
;
Han, Tien-Cheng
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4468-4485
Persistent link: https://www.econbiz.de/10014430129
Saved in:
6
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
7
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
8
Metaverse as a driver for customer experience and value co-creation : implications for hospitality and tourism management and marketing
Buhalis, Dimitrios
;
Lin, Michael S.
;
Leung, Daniel
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 701-716
Persistent link: https://www.econbiz.de/10013546075
Saved in:
9
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
10
Reference effects and customer engagement in a museum visit
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Kwan, Ho Yan
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 482-508
Persistent link: https://www.econbiz.de/10013164473
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