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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of internet commerce"
~subject:"Brand image"
~subject:"Virales Marketing"
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Search: subject_exact:"Social web"
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Brand image
Virales Marketing
Social Web
126
Social web
126
Internet marketing
67
Online-Marketing
67
Consumer behaviour
66
Konsumentenverhalten
66
Viral marketing
28
Brand management
25
Markenführung
25
Online retailing
25
Online-Handel
25
Beziehungsmarketing
24
Relationship marketing
24
Social media
21
E-commerce
19
Electronic Commerce
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Hotel industry
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19
social media
18
Social network
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11
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Tourism
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Xie, Karen L.
3
Aslam, Wajeeha
2
Farhat, Kashif
2
Kwok, Linchi
2
Law, Chun Hung Roberts
2
Mokhtar, Sany Sanuri Mohd
2
Ballester, Estefania
1
Barakat, Karine Aoun
1
Bigné Alcañiz, J. Enrique
1
Bradley, Graham L.
1
Carneiro, Teresa Cristina Janes
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Chang, Chun-Ming
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Deng, Qian
1
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Dhun
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Dickinger, Astrid
1
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1
Ferreira, Caitlin
1
Gaur, Sanjaya Singh
1
Gong, Caiyan
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Guo, Xiao
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1
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1
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1
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International journal of contemporary hospitality management
Journal of internet commerce
Journal of business research : JBR
142
Journal of retailing and consumer services
72
International journal of internet marketing and advertising : IJIMA
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Journal of marketing communications
44
The journal of product & brand management
44
Tourism management : research, policies, practice
42
The journal of brand management : an international journal
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Information systems research : ISR
35
International journal of hospitality management
33
International journal of advertising : the review of marketing communications
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of management information systems : JMIS
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing
27
Journal of promotion management : innovations in planning and applied research
27
Psychology & marketing
26
Electronic commerce research
22
International journal of electronic marketing and retailing : IJEMR
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of electronic commerce research : JECR
22
Journal of marketing management : MM
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Technological forecasting & social change : an international journal
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of travel and tourism marketing
19
Business horizons
18
Cogent business & management
18
International journal of consumer studies
18
Journal of hospitality marketing & management
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of marketing research : JMR
16
International journal of technology marketing : IJTMkt
15
Journal of global marketing
15
Tourism management perspectives : TMP
15
Journal of the Academy of Marketing Science
14
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ECONIS (ZBW)
37
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
3
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
4
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
5
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
6
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
7
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
8
Motivation behind review provision in online travel communities : do hometowner contributions matter?
Liang, Sai
;
Ye, Qiang
;
Zhang, Xiaoxia
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 1692-1716
Persistent link: https://www.econbiz.de/10013412087
Saved in:
9
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
10
Exploring the impact of social media platform image on hotel customers' visit intention
Ho, Juei-Ling
;
Chen, Kuan-Ying
;
Wang, Lan-Hsun
;
Yeh, …
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4206-4226
Persistent link: https://www.econbiz.de/10013413353
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