//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of service management"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social web
Brand management
71
Markenführung
70
Consumer behaviour
46
Konsumentenverhalten
46
Brand image
34
Markenimage
34
Beziehungsmarketing
33
Relationship marketing
33
Brand
25
Markenartikel
23
Hotel industry
22
Hotellerie
22
Social Web
17
Gastronomie
14
Restaurant industry
14
Dienstleistungsqualität
10
Service quality
10
Customer satisfaction
9
Kundenzufriedenheit
9
Branding
8
Internet marketing
8
Online-Marketing
8
Brand loyalty
7
Brands
6
Gastgewerbe
6
Hospitality industry
6
Advertising effects
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer integration
5
Kundenintegration
5
Markentreue
5
Marketing management
5
Marketingmanagement
5
Social media
5
Social relations
5
Soziale Beziehungen
5
Werbewirkung
5
Brand trust
4
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Working Paper
Article in journal
17
Language
All
English
17
Author
All
Ambtman, Anouk den
1
Ballester, Estefania
1
Bloemer, Johanna M.
1
Bouquiaux, Lucille
1
Breznik, Kristijan
1
Calder, Bobby J.
1
Cooper, Danielle
1
Fiore, Ann M.
1
Gorenak, Mitja
1
Hammedi, Wafa
1
Hammerschmidt, Maik
1
Heere, Bob
1
Hong, Zhao
1
Horváth, Csilla
1
Jahn, Benedikt
1
Jakic, Ana
1
Jeong, Miyoung
1
Kandampully, Jay
1
Kang, Juhee
1
Kozinets, Robert V.
1
Kunz, Werner
1
Lee, Jongseo
1
Lee, Minwoo
1
Liu, Wei
1
Lock, Daniel
1
Martins, Carla Sofia
1
McGinley, Sean
1
Meyer, Anton
1
O'Neill, John
1
Patrício, Lia
1
Ragozini, Giancarlo
1
Ramaseshan, B.
1
Reynolds, Dennis
1
Rubio Benito, Natalia
1
Ruiz Mafe, Carla
1
Shin, Hakseung
1
Shin, Hyejo Hailey
1
Su, Na
1
Sun, Bixuan
1
Sun, Zhuo
1
more ...
less ...
Published in...
All
International journal of contemporary hospitality management
Journal of service management
Journal of business research : JBR
104
The journal of brand management : an international journal
57
The journal of product & brand management
57
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of hospitality management
8
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revealing mission statements in a hotel brand sector using social network analytic approach
Breznik, Kristijan
;
Zupan Korže, Saša
;
Ragozini, Giancarlo
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 524-542
Persistent link: https://www.econbiz.de/10014483537
Saved in:
2
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
3
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Hong, Zhao
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
4
Assessing brand performance consistency from consumer-generated media : the US hotel industry
Jeong, Miyoung
;
Shin, Hyejo Hailey
;
Lee, Minwoo
;
Lee, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2056-2083
Persistent link: https://www.econbiz.de/10014280925
Saved in:
5
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
6
Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Shin, Hakseung
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
Saved in:
7
Algorithmic
branding
through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10013325615
Saved in:
8
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
9
Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service management
28
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
Saved in:
10
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->