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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Search: subject:"Customer integration"
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Beziehungsmarketing
Brand management
Customer integration
96
Kundenintegration
96
Relationship marketing
48
Betriebliche Wertschöpfung
34
Value creation
34
Innovation management
21
Innovationsmanagement
21
Consumer behaviour
19
Konsumentenverhalten
19
Produktentwicklung
18
Kundenorientierung
17
Social Web
17
Social web
17
New product development
14
Innovation
12
Markenführung
12
Service-Dominant Logic
12
Service-dominant logic
12
Deutschland
11
Germany
10
Kundenwert
9
Customer value
8
Dienstleistung
8
Customer satisfaction
7
Dienstleistungsqualität
7
Kundenzufriedenheit
7
Service quality
7
Value co-creation
7
co-creation
7
Dienstleistungsinnovation
6
Dienstleistungsmarketing
6
Kundenmanagement
6
Service innovation
6
Services marketing
6
Dienstleistungsmanagement
5
Dienstleistungssektor
5
Gastgewerbe
5
Hospitality industry
5
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Undetermined
45
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Article
31
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19
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Collection of articles of several authors
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English
41
German
9
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Hajli, Nick
2
Pervan, Simon J.
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Zolfagharian, Mohammadali
2
Abbasi, Amir Zaib
1
Aimé, Isabelle
1
Akaka, Melissa Archpru
1
Alasker, Thamir Hamad
1
Arndt, Oliver
1
Arnhold, Ulrike
1
Aziz, Mariam Ashraf
1
Baglieri, Enzo
1
Ballester, Estefania
1
Belz, Christian
1
Bove, Liliana L.
1
Bowden, Jana
1
Bozkurt, Sıddık
1
Brooks, Simon
1
Bruhn, Manfred
1
Buhalis, Dimitrios
1
Campbell, Colin L.
1
Chan, Eric S. W.
1
Chathoth, Prakash K.
1
Chen, Sandy C.
1
Chen, Yee-Chen
1
Dai, Bo
1
Do, Diem Khac Xuan
1
Elsotouhy, Mohamed
1
Fabrize, Robert
1
Fernandes, Teresa
1
Ferraro, Carla
1
Finsterwalder, Jörg
1
Geigenmüller, Anja
1
Gelbrich, Katja
1
Ghonim, Mohamed A.
1
Gidhagen, Mikael
1
Gu, Huimin
1
Gupta, Samir
1
Hadwich, Karsten
1
Hampson, Daniel P.
1
Han, Tien-Cheng
1
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Published in...
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International journal of contemporary hospitality management
Journal of strategic marketing
SpringerLink / Bücher
Journal of business research : JBR
96
Journal of retailing and consumer services
58
Industrial marketing management : the international journal for industrial and high-tech firms
38
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The journal of brand management : an international journal
19
The service industries journal
19
The journal of business & industrial marketing
18
The journal of product & brand management
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Marketing intelligence & planning
14
Service business
14
Journal of service research
13
Journal of the Academy of Marketing Science
13
Handbook of research on customer engagement
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing
9
Journal of service theory and practice : JSTP
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Marketing theory
9
Services marketing quarterly
9
Business horizons
8
Journal of hospitality marketing & management
8
Journal of promotion management : innovations in planning and applied research
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
European journal of marketing
7
International journal of innovation management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Management decision : MD
7
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ECONIS (ZBW)
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1
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
2
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
3
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
4
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
5
Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Shin, Hakseung
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
Saved in:
6
Can perceived coolness enhance memorable customer experience? : the role of customer engagement
Tsaur, Sheng-Hshiung
;
Teng, Hsiu-Yu
;
Han, Tien-Cheng
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4468-4485
Persistent link: https://www.econbiz.de/10014430129
Saved in:
7
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
8
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
9
Metaverse as a driver for customer experience and value co-creation : implications for hospitality and tourism management and marketing
Buhalis, Dimitrios
;
Lin, Michael S.
;
Leung, Daniel
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 701-716
Persistent link: https://www.econbiz.de/10013546075
Saved in:
10
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
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