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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand management
7
Markenführung
7
Brand image
4
Markenimage
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand
2
Brand architecture
2
Markenarchitektur
2
Markenartikel
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Airline
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Anti-brand
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Attachment
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Beziehungsmarketing
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Brand strategy
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Branding
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Branding in higher education
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Corporate branding
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Bang, Nguyen
De Chernatony, Leslie
Melewar, T. C.
7
Han, Heesup
4
Japutra, Arnold
4
Rahman, Kaleel
4
Leenders, Mark A. A. M.
3
Leicht, Thomas
3
Martin, Brett
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Sarkar, Abhigyan
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Simkin, Lyndon
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Ben Youssef, Kamel
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Jang, Soocheong
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2
Khan, Imran
2
King, Ceridwyn
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Lim, Weng Marc
2
Lopez, Carmen
2
Manoli, Argyro Elisavet
2
Merrilees, Bill
2
Qu, Hailin
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Rahman, Zillur
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Roy, Sanjit
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2
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2
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2
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1
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1
Agnihotri, Arpita
1
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1
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International journal of contemporary hospitality management
Journal of strategic marketing
The marketing review
Journal of business research : JBR
13
European journal of marketing : EJM
4
International studies of management and organization
4
The journal of brand management : an international journal
4
Asia-Pacific journal of business administration
3
Qualitative market research : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Marketing intelligence & planning
2
Marketing theory
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
2
The service industries journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of asset management
1
The journal of consumer marketing
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
7
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1
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7
of
7
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articles prioritized
date (newest first)
date (oldest first)
1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
3
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
4
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
5
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
6
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
7
The management of luxury brand behaviour : adapting luxury brand management to the changing market forces of the 21st Century
Duma, Fabio
;
Hallier Willi, Christine
;
Bang, Nguyen
; …
- In:
The marketing review
16
(
2016
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011597662
Saved in:
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