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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"MIS quarterly"
~subject:"Viral marketing"
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Search: subject_exact:"Personalization"
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Viral marketing
Personalisierung
15
Personalization
15
Consumer behaviour
11
Konsumentenverhalten
11
Virales Marketing
10
Online retailing
9
Online-Handel
9
Internet marketing
8
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Aggarwal, Rohit
1
Bond, Samuel D.
1
Cezar, Asunur
1
Dickinger, Astrid
1
Guo, Xiao
1
Han, Jeongsoo
1
Jeong, Miyoung
1
Kim, Jong Min
1
Kwok, Linchi
1
Lalicic, Lidija
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Law, Chun Hung Roberts
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Lee, Carmen Kar Hang
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Lee, Jongseo
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Li, Xiaokun
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Midha, Vishal
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Tse, Ying Kei
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Wang, Liang
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Wang, Yichuan
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Xie, Karen L.
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Yin, Dezhi
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1
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1
Öğüt, Hulisi
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International journal of contemporary hospitality management
MIS quarterly
Tourism management : research, policies, practice
17
Journal of business research : JBR
14
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet policy review : journal on internet regulation
2
Journal of consumer marketing
2
Journal of strategic marketing
2
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ECONIS (ZBW)
10
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1
-
10
of
10
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date (newest first)
date (oldest first)
1
What have hosts overlooked for improving stay experience in accommodation-sharing? : empirical evidence from Airbnb customer reviews
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Zhang, Minhao
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 765-784
Persistent link: https://www.econbiz.de/10013546079
Saved in:
2
Impact of the length of stay at hotels on online reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1249-1269
Persistent link: https://www.econbiz.de/10013164586
Saved in:
3
A prediction framework on the helpfulness of reviews for processing Chinese and English hotel reviews
Li, Xiaokun
;
Zhang, Yao
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4415-4437
Persistent link: https://www.econbiz.de/10013455333
Saved in:
4
Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
5
Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
Saved in:
6
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
7
Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach
Lee, Minwoo
;
Jeong, Miyoung
;
Lee, Jongseo
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 762-783
Persistent link: https://www.econbiz.de/10011687726
Saved in:
8
Exploring the generalizability of discriminant word items and latent topics in online tourist reviews
Dickinger, Astrid
;
Lalicic, Lidija
;
Mazanec, Josef A.
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 803-816
Persistent link: https://www.econbiz.de/10011687739
Saved in:
9
Analyzing conversion rates in online hotel booking : the role of customer reviews, recommendations and rank order in search listings
Cezar, Asunur
;
Öğüt, Hulisi
- In:
International journal of contemporary hospitality management
28
(
2016
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10011459807
Saved in:
10
The influence of online reviews to online hotels booking intentions
Zhao, Xinyuan
;
Wang, Liang
;
Guo, Xiao
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1343-1364
Persistent link: https://www.econbiz.de/10011403403
Saved in:
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