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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
United States
Consumer behaviour
654
Konsumentenverhalten
653
Brand management
317
Markenführung
317
Brand image
264
Markenimage
264
Brand
187
Markenartikel
184
Relationship marketing
165
Customer satisfaction
94
Kundenzufriedenheit
94
Dienstleistungsqualität
80
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80
Gastronomie
77
Restaurant industry
77
Social Web
77
Social web
77
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73
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73
Internet marketing
71
Online-Marketing
71
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60
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54
Virales Marketing
54
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Advertising effects
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Werbewirkung
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Pricing strategy
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38
Confidence
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Vertrauen
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Consumer behavior
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Online retailing
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Online-Handel
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Han, Heesup
6
Guzman, Francisco
5
Bilgihan, Anil
3
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Alnawas, Ibrahim
2
Broyles, S. Allen
2
Hollebeek, Linda D.
2
Huang, Songshan
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Jang, Soocheong
2
Kandampully, Jay
2
Kim, Seongseop
2
Kim, Soyeon
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Lee, Jin-soo
2
Leingpibul, Thaweephan
2
Luu Trong Tuan
2
Mattila, Anna
2
Odoom, Raphael
2
Rubio Benito, Natalia
2
Ryu, Kisang
2
Shoemaker, Stowe
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Sparks, Beverley
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Tanford, Sarah
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Vera, Jorge
2
Wallace, Elaine
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Wu, Luorong
2
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Abu Farha, Allam K.
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1
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1
Alasker, Thamir Hamad
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Albayrak, Tahir
1
Allaway, Arthur W.
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
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Ammari, Nedra Bahri
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International journal of contemporary hospitality management
The journal of product & brand management
Journal of retailing and consumer services
522
Journal of business research : JBR
416
Working paper / National Bureau of Economic Research, Inc.
246
International journal of hospitality management
211
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Psychology & marketing
133
The journal of services marketing
127
Journal of the Academy of Marketing Science
96
The journal of brand management : an international journal
91
Journal of hospitality marketing & management
89
Asia Pacific journal of marketing and logistics
83
Journal of travel and tourism marketing
82
Cogent business & management
76
International journal of retail & distribution management
75
Journal of retailing
73
International journal of consumer studies
69
Journal of fashion marketing and management
69
Journal of marketing
69
Journal of strategic marketing
66
The journal of consumer marketing
66
The service industries journal
65
Services marketing quarterly
64
European journal of marketing : EJM
63
Industrial marketing management : the international journal for industrial and high-tech firms
63
The international review of retail, distribution and consumer research
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
Journal of service management
59
Marketing intelligence & planning
59
Journal of service research : JSR
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Tourism management : research, policies, practice
53
Journal of international consumer marketing
52
International journal of internet marketing and advertising : IJIMA
51
NBER working paper series
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
SpringerLink / Bücher
50
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ECONIS (ZBW)
190
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
5
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
6
"Going the extra mile" : an integrative model of customer delight
Kim, Soyeon
;
Kim, Mi Ran
;
Choi, Laee
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1193-1212
Persistent link: https://www.econbiz.de/10014483819
Saved in:
7
Customer preferences for staycation package attributes
Qiu, Richard T. R.
;
King, Brian
;
Tang, Mei Fung Candy
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10014483843
Saved in:
8
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
9
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
10
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
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