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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Working paper series / Bradford University School of Management"
~subject:"Brand management"
~subject:"Stakeholder"
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International journal of contemporary hospitality management
Working paper series / Bradford University School of Management
The journal of brand management : an international journal
52
Journal of business research : JBR
20
SpringerLink / Bücher
13
The journal of product & brand management
13
European journal of marketing : EJM
11
International studies of management and organization
11
Corporate communications : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
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Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Innovatives Markenmanagement
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Journal of strategic marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Asia Pacific journal of marketing and logistics
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Journal of general management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Manual of international marketing
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The journal of business & industrial marketing
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The marketing review
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Corporate social responsibility and environmental management
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Family business review : journal of the Family Firm Institute
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Gabler research
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Health marketing quarterly
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing for higher education
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Marken- und Produktmanagement
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Event innovation induced corporate branding
Yang, Fiona X.
;
Tan, Sherry Xiuchang
- In:
International journal of contemporary hospitality management
29
(
2017
)
3
,
pp. 862-882
Persistent link: https://www.econbiz.de/10011702095
Saved in:
3
Transformational leadership and branding behavior in Taiwanese hotels
Uen, Jin-feng
;
Wu, Ting
;
Teng, Huei-chun
;
Liu, Yu-shuan
- In:
International journal of contemporary hospitality management
24
(
2012
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10009510236
Saved in:
4
The British monarchy : does the British crown as a corporate brand fit?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589371
Saved in:
5
The British monarchy as a corporate brand : heresy or necessity?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589391
Saved in:
6
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
Saved in:
7
British Airways and Balmer's AC3ID test of corporate brand management
Balmer, John M. T.
(
contributor
);
Stuart, Helen
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590104
Saved in:
8
The corporate branding triumvarite : values, promise and behaviour?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590164
Saved in:
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