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~isPartOf:"International journal of contemporary hospitality management"
~subject:"Brand management"
~subject:"Online-Marketing"
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Brand management
Online-Marketing
Customer integration
19
Kundenintegration
19
Betriebliche Wertschöpfung
9
Beziehungsmarketing
9
Relationship marketing
9
Value creation
9
Customer value
6
Dienstleistungsqualität
6
Kundenwert
6
Service quality
6
Service-Dominant Logic
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Service-dominant logic
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Value co-creation
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Consumer behaviour
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Gastgewerbe
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Hospitality industry
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Innovation
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Konsumentenverhalten
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Markenführung
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Tourism industry
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Tourismuswirtschaft
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Co-creation
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Customer engagement
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Dienstleistung
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Gastronomie
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Hotel industry
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Hotellerie
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Innovation management
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Innovationsmanagement
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New product development
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Produktentwicklung
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Restaurant industry
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Services
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Social Web
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Airbnb
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Alasker, Thamir Hamad
1
Aziz, Mariam Ashraf
1
Ballester, Estefania
1
Chen, Yee-Chen
1
Elsotouhy, Mohamed
1
Ghonim, Mohamed A.
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Hsiao, Chan
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Khashan, Mohamed A.
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Lee, Yi-Hsuan
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International journal of contemporary hospitality management
Journal of business research : JBR
48
Journal of retailing and consumer services
19
The journal of brand management : an international journal
19
The journal of product & brand management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Customer engagement : contemporary issues and challenges
9
Journal of marketing management : MM
8
Marketing intelligence & planning
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of strategic marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
International journal of hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of internet commerce
6
Journal of promotion management : innovations in planning and applied research
6
The service industries journal
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of internet marketing and advertising : IJIMA
5
Journal of fashion marketing and management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
The journal of services marketing
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Information systems research : ISR
4
Journal of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of travel and tourism marketing
4
Marketing theory
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
The journal of consumer marketing
4
Asia Pacific journal of marketing and logistics
3
Business horizons
3
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of advertising research
3
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ECONIS (ZBW)
4
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1
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
2
Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Shin, Hakseung
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
Saved in:
3
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
4
Linking positive psychological capital with customer value co-creation
Lee, Yi-Hsuan
;
Hsiao, Chan
;
Chen, Yee-Chen
- In:
International journal of contemporary hospitality management
29
(
2017
)
4
,
pp. 1235-1255
Persistent link: https://www.econbiz.de/10011708025
Saved in:
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