Linking positive psychological capital with customer value co-creation
Year of publication: |
2017
|
---|---|
Authors: | Lee, Yi-Hsuan ; Hsiao, Chan ; Chen, Yee-Chen |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 4, p. 1235-1255
|
Subject: | Brand management | Employee development | Markenführung | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Personalentwicklung | Human resource development | Kundenintegration | Customer integration |
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