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~isPartOf:"International journal of contemporary hospitality management"
~subject:"Firmenimage"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Brand management
53
Markenführung
53
Consumer behaviour
36
Konsumentenverhalten
36
Brand image
35
Markenimage
35
Hotel industry
27
Hotellerie
27
Beziehungsmarketing
23
Relationship marketing
23
Brand
17
Markenartikel
16
Gastronomie
15
Restaurant industry
15
Customer satisfaction
11
Kundenzufriedenheit
11
Dienstleistungsqualität
10
Service quality
10
Social Web
9
Social web
9
Advertising effects
6
Brand loyalty
6
Gastgewerbe
6
Hospitality industry
6
Werbewirkung
6
Corporate reputation
5
Markentreue
5
Brands
4
Coronavirus
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer integration
4
Internet marketing
4
Kundenintegration
4
Luxury goods
4
Luxusgüter
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
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Arbeitspapier
Article in journal
Conference paper
Aufsatz in Zeitschrift
5
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English
5
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Bang, Nguyen
1
Chen, Kuan-Ying
1
Dokania, Abhishek Kumar
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Ho, Juei-Ling
1
Hsu, Cathy H. C.
1
Huan, Tzung-cheng
1
Lee, Seonjeong
1
Oh, Haemoon
1
Palazzo, Maria
1
Pathak, Govind Swaroop
1
Tan, Sherry Xiuchang
1
Wang, Lan-Hsun
1
Yadav, Rambalak
1
Yang, Fiona X.
1
Yeh, Shih-Shuo
1
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Published in...
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International journal of contemporary hospitality management
The journal of brand management : an international journal
46
Journal of business research : JBR
33
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
European journal of marketing : EJM
10
Corporate communications : an international journal
9
International studies of management and organization
9
Marketing intelligence & planning
9
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Journal of marketing communications
6
Qualitative market research : an international journal
6
International journal of hospitality management
5
Journal of marketing
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
International journal of retail & distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
The journal of consumer marketing
4
Administrative Sciences : open access journal
3
European management journal
3
Global business & economics review
3
Human resource management
3
International journal of human resource management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of financial services marketing : JFSM
3
Journal of food products marketing
3
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ECONIS (ZBW)
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1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Exploring the impact of social media platform image on hotel customers' visit intention
Ho, Juei-Ling
;
Chen, Kuan-Ying
;
Wang, Lan-Hsun
;
Yeh, …
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4206-4226
Persistent link: https://www.econbiz.de/10013413353
Saved in:
3
Country-of-operation and brand images : evidence from the Chinese hotel industry
Lee, Seonjeong
;
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of contemporary hospitality management
29
(
2017
)
7
,
pp. 1814-1833
Persistent link: https://www.econbiz.de/10011777000
Saved in:
4
Event innovation induced corporate branding
Yang, Fiona X.
;
Tan, Sherry Xiuchang
- In:
International journal of contemporary hospitality management
29
(
2017
)
3
,
pp. 862-882
Persistent link: https://www.econbiz.de/10011702095
Saved in:
5
The influence of green marketing functions in building corporate image : evidences from hospitality industry in a developing nation
Yadav, Rambalak
;
Dokania, Abhishek Kumar
;
Pathak, …
- In:
International journal of contemporary hospitality management
28
(
2016
)
10
,
pp. 2178-2196
Persistent link: https://www.econbiz.de/10011567212
Saved in:
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