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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Consumer behaviour"
~subject:"Experiment"
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Search: subject_exact:"PC-game"
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Consumer behaviour
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of retailing and consumer services
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer behaviour : an international research review
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of marketing communications
6
Technological forecasting & social change : an international journal
6
Psychology & marketing
5
Electronic commerce research
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of management information systems : JMIS
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Discussion papers / CEPR
3
European Sport management quarterly : ESMQ
3
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of promotion management : JPM
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal
2
CESifo working papers
2
CIE working paper series
2
Discussion paper series / IZA
2
Electronic commerce research and applications
2
European journal of marketing
2
Glücksspielforschung
2
Information systems research : ISR
2
International journal of electronic marketing and retailing : IJEMR
2
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ECONIS (ZBW)
23
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23
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1
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
2
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
3
Turkish gen Z players' in-game purchase intention : does gender difference matter?
Akin, Mahmut Selami
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 721-741
Persistent link: https://www.econbiz.de/10014507545
Saved in:
4
Videogames-as-a-service : how does in-game value co-creation enhance premium gaming co-creation experience for players?
Ali Hussain
;
Muhammad Farrukh Abid
;
Shamim, Amjad
;
Ding …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235373
Saved in:
5
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
Saved in:
6
Antecedents of mobile device purchase intention by mobile gamers
Mainardes, Emerson Wagner
;
Paixão Júnior, Silvestre …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
5
,
pp. 596-614
Persistent link: https://www.econbiz.de/10014381048
Saved in:
7
Hedonic consumption experience in videogaming : a multidimensional perspective
Hollebeek, Linda D.
;
Abbasi, Amir Zaib
;
Schultz, Carsten D.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169614
Saved in:
8
Does playing a video game really result in improvements in psychological well-being in the era of COVID-19?
Kim, Min-Seong
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581926
Saved in:
9
Opening the black box of gameful experience : implications for gamification process design
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132164
Saved in:
10
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
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