//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of electronic business"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~source:"econis"
~type_genre:"Article in journal"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
221
Online-Marketing
221
Consumer behaviour
212
Konsumentenverhalten
212
Social Web
168
Social web
168
E-commerce
138
Electronic Commerce
138
Online retailing
96
Online-Handel
96
Beziehungsmarketing
62
Brand management
62
Markenführung
62
Relationship marketing
62
Viral marketing
57
Virales Marketing
57
social media
57
Advertising effects
55
Werbewirkung
55
Website
49
Brand image
44
Internet
44
Markenimage
44
Advertising
43
Werbung
43
USA
36
United States
36
Marketing management
27
Marketingmanagement
27
Confidence
26
Vertrauen
26
Customer satisfaction
25
Kundenzufriedenheit
25
Innovation adoption
23
Innovationsakzeptanz
23
KMU
23
SME
23
Facebook
19
Social network
19
Soziales Netzwerk
19
more ...
less ...
Online availability
All
Undetermined
135
Type of publication
All
Article
421
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
Case study
Aufsatz in Zeitschrift
437
Collection of articles of several authors
14
Sammelwerk
14
Fallstudie
6
Aufsatzsammlung
3
Conference proceedings
2
Konferenzschrift
2
Festschrift
1
more ...
less ...
Language
All
English
437
Author
All
Assimakopoulos, Costas
4
Fortin, David R.
4
Jiang, Pingjun
4
Rita, Paulo
4
Boutsouki, Christina
3
Erkan, Ismail
3
Head, Milena
3
Jansen, Bernard J.
3
Lu, Min
3
Moschis, George P.
3
Pentina, Iryna
3
Ruiz Mafe, Carla
3
Sanz Blas, Silvia
3
Tu, Yanbin
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Akroush, Mamoun N.
2
Aldás-Manzano, Joaquín
2
Antoniadis, Ioannis
2
Ballantine, Paul W.
2
Bao, Tong
2
Bouwman, Harry
2
Brandtweiner, Roman
2
Cui, Xiling
2
Currás-Pérez, Rafael
2
Dangi, Hamendra Kumar
2
Detlor, Brian
2
Duh, Helen Inseng
2
Ellonen, Hanna-Kaisa
2
Giraldi, Janaina de Moura Engracia
2
Gong, Wen
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Hatzithomas, Leonidas
2
Hayes, James
2
Heinonen, Kristina
2
Kiran, Ravi
2
Koh, Anthony C.
2
Kwon, Eun Sook
2
more ...
less ...
Published in...
All
International journal of electronic business
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
903
Journal of retailing and consumer services
716
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
399
Information systems research : ISR
323
Management science : journal of the Institute for Operations Research and the Management Sciences
321
Electronic commerce research
318
International journal of business information systems : IJBIS
313
Journal of internet commerce
262
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Information systems and e-business management : ISeB
229
Journal of management information systems : JMIS
227
International journal of hospitality management
224
Tourism management : research, policies, practice
224
Industrial marketing management : the international journal for industrial and high-tech firms
223
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
Psychology & marketing
192
International journal of production research
175
Journal of advertising research
175
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Information economics and policy : IEP
172
Business horizons
169
Management information systems : mis quarterly
168
European journal of operational research : EJOR
167
International journal of production economics
167
Finance research letters
160
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
159
Cogent business & management
158
Journal of marketing communications
158
Electronic markets : the international journal on networked business
155
Journal of travel and tourism marketing
152
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
31
-
40
of
437
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
32
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
33
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
34
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
35
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
36
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
37
Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising : the mediating role of Facebook advertising value
Arora, Taanika
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 162-199
Persistent link: https://www.econbiz.de/10014318188
Saved in:
38
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
39
Consumers' information control and privacy concerns in personalised social media advertising
Morimoto, Mariko
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 325-352
Persistent link: https://www.econbiz.de/10014318226
Saved in:
40
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->